Head of Group Sales – Luxury Resort Strategy

The Boca Raton; Boca Raton (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

The Boca Raton is seeking a Director of Group Sales to design and direct a comprehensive group sales strategy across market segments. You will lead the Group Sales Team, recruit and develop staff, and work with AVP of Resort Sales to meet or exceed budgets and quotas.

This on-site role requires leveraging market knowledge, negotiating contracts, and driving revenue across rooms, meetings, and resort experiences to maximize profitability.

Qualifications

• Bachelor's degree preferred; experience in hotel/resort sales is strongly preferred.
• 7+ years of progressive hotel or resort sales experience with substantial group sales responsibility.
• Experience in luxury, upper-upscale, destination resort or multi-venue environments preferred.
• Strong leadership, recruitment, and staff development capabilities.
• Willingness to travel to territory or attend tradeshows as outlined in the Business Plan.

Responsibilities

• Analyze and estimate total value of each piece of group business and negotiate best revenue outcomes for the Resort.
• Solicit and book group business from a designated market or territory.
• Lead group sales team meetings and one-on-one sessions to drive performance.
• Contribute to resort budgeted group revenue and occupancy goals.
• Guide business placement across guest rooms, meeting spaces, F&B, recreation, dining, and resort experiences to maximize total value.
• Review contracts for accuracy and SOP compliance.
• Recruit and develop staff to meet long-term objectives.

Skills

Management skills

Communication skills

Lead effective meetings

Budgetary analysis

Team leadership

Strategic thinking

Client relations

Education

Bachelor's degree

Tools

delphi.fdc

Microsoft applications

Job description

The Boca Raton is seeking a Director of Group Sales to design and direct a comprehensive group sales strategy across market segments. You will lead the Group Sales Team, recruit and develop staff, and work with AVP of Resort Sales to meet or exceed budgets and quotas.

This on-site role requires leveraging market knowledge, negotiating contracts, and driving revenue across rooms, meetings, and resort experiences to maximize profitability.