Head of Integrated Marketing & Growth

Triple Whale Inc.; Indiana; On-site; USD 195,000 - 220,000; Full time

Job summary

Triple Whale Inc. is seeking a Director of Integrated Marketing to connect strong ideas with the channels that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

You should know how to turn a story into front‑facing content that drives business. You’ll lead the established heads of Content and Performance, collaborating with Brand, Creative, Product

Qualifications

• 12+ years of B2B marketing experience, including substantial experience in SaaS or software businesses.
• 5+ years in senior marketing leadership roles, including managing managers or functional heads, owning budgets, and setting strategy across multiple marketing disciplines.
• Strong creative and editorial judgment, alongside hands-on depth in paid acquisition, lifecycle marketing, and content distribution.
• Experience with both sales-assisted and self-serve customer journeys.
• A track record of building evergreen content and demand programs and owning integrated campaigns.
• Strong analytical skills and experience making investment decisions using acquisition costs, conversion, pipeline quality, and business results.
• Deep, practical AI proficiency with repeatable workflows that improve research, creative development, analysis, or marketing execution.
• Clear communication and ability to align teams around a plan.
• Familiarity with the ecommerce and AI landscape is a strong plus.

Responsibilities

• Own evergreen content and performance strategies with a year-round plan across content, paid, lifecycle, and conversion rate optimization.
• Collaborate with Product Marketing and Sales to identify customer problems and buying motivations, turning insights into audience-specific programs.
• Lead the Head of Content and Head of Performance, shaping editorial strategy across social, video, thought leadership, and education.
• Partner with channel leads to improve offers, landing pages, and conversion paths, using results to inform content and creative decisions.
• Shape email and in-app campaigns across lifecycle, guiding segmentation, messaging, and testing.
• Own integrated campaigns from brief through results, aligning campaigns with audience, objective, budget, and resources.
• Build and lead teams, setting expectations, giving feedback, and developing leaders to ensure reliable execution.

Skills

B2B marketing

SaaS

Leadership

Content strategy

Paid acquisition

Lifecycle marketing

Analytics

AI proficiency

Job description

Triple Whale Inc. is seeking a Director of Integrated Marketing to connect strong ideas with the channels that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

You should know how to turn a story into front‑facing content that drives business. You’ll lead the established heads of Content and Performance, collaborating with Brand, Creative, Product