Director of Brand & Demand Campaigns

Luminik; San Mateo (CA); On-site; USD 205,000 - 265,000; Full time

Benefits offered by this job

Bonus / Equity possible

Job summary

Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand to keep one narrative across campaigns.

You'll build and run the integrated campaign engine, partnering with brand, product marketing, content, and field teams to maintain a single voice at enterprise scale.

Qualifications

• 10+ years of B2B marketing leadership spanning brand strategy and integrated campaigns.
• Proven ability to unify messaging across multiple products into one GTM story.
• Experience building vertical or segment campaigns without losing the brand thread.
• Direct marketing into enterprise IT, HR/EX, or service operations.
• Hands-on fluency with marketing automation and campaign tooling.
• Experience working with external creative/brand agencies and partners.

Responsibilities

• Translate brand strategy into integrated, full-funnel campaigns across regions and products.
• Align campaign messaging with Product Marketing for a coherent architecture.
• Build vertical/persona variants tracing back to a central core.
• Collaborate with content, SEO, and thought leadership to stay in lockstep.
• Own campaign planning, briefs, and cross-functional orchestration.
• Define and report on campaign-level success metrics tied to pipeline and awareness.
• Represent brand execution in CMO-level strategy reviews.

Skills

Marketing leadership

Brand strategy

Integrated campaigns

Demand generation

Cross-functional collaboration

Campaign tooling

Tools

HubSpot

Marketo

Salesforce

Job description

Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences. This role owns the connective tissue between brand and demand to keep one narrative across campaigns.

You'll build and run the integrated campaign engine, partnering with brand, product marketing, content, and field teams to maintain a single voice at enterprise scale.