Director of Integrated Growth & Marketing

Triple Whale Inc.; New York (NY); Hybrid; USD 195,000 - 220,000; Full time

Job summary

Triple Whale is hiring a Director of Integrated Marketing to connect strong ideas with channels and programs that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

We’re looking for someone with depth in both content and demand generation, and the analytical skills to decide where we should invest.

Qualifications

• 12+ years in B2B marketing including SaaS.
• 5+ years in senior marketing leadership.
• Strong creative and editorial judgment.
• Experience with sales-assisted and self-serve journeys.
• Proven track record in evergreen content and demand programs.
• Deep AI proficiency with repeatable workflows.

Responsibilities

• Own evergreen content and performance strategies.
• Lead integrated campaigns from brief to results.
• Align multiple marketing teams around campaigns.
• Shape lifecycle email and in-app programs.
• Decide investment tradeoffs with analytics.
• Establish reliable tracking and reporting.

Skills

B2B marketing

SaaS experience

Marketing leadership

Paid acquisition

Lifecycle marketing

Content distribution

AI proficiency

Analytical thinking

Cross-functional collaboration

Job description

Triple Whale is hiring a Director of Integrated Marketing to connect strong ideas with channels and programs that turn them into demand, qualified pipeline, and new customers. You’ll own Content and Performance strategy, investment decisions, and results across evergreen programs and integrated campaigns.

We’re looking for someone with depth in both content and demand generation, and the analytical skills to decide where we should invest.