Remote Product Marketing Lead: Launches & Platform

OpenKrill; United States; Remote; USD 115,000 - 125,000; Full time

Benefits offered by this job

Medical coverage

401(k) with company match

30 days paid time off

Five sick days

Nine paid company holidays

Paid parental leave

Job summary

Triple Whale is seeking a creative product marketer to own go-to-market launches and support platform marketing for our data-driven commerce platform. You will blend content creation with launch management to drive weekly drops and monthly launches that highlight new capabilities and improvements.

You will translate technical platform work into clear customer value, craft messaging, and develop demos, videos, and copy across formats.

Qualifications

• 5+ years of experience in product marketing, launch marketing, integrated campaigns, or a related role.
• Experience taking launches from idea through execution, with a clear understanding of what drove results.
• Strong creative instincts and confidence creating content across formats, including written copy, short-form video, product demos, and visual storytelling.
• An AI‑first mindset. You actively use AI for research, ideation, content production, and repeatable workflows, while applying your own judgment to accuracy and quality.
• Product marketing fundamentals, including customer research, positioning, and translating features into benefits.
• Strong project management and collaboration skills. You can manage overlapping timelines, resolve blockers, and drive accountability without adding unnecessary process.
• Good judgment about scope and measurement.

Responsibilities

• Own go-to-market launches and weekly drops with calendars, timelines, owners and deliverables.
• Build a recognizable weekly drop program and feature new capabilities and improvements.
• Shape the story and create content; write copy, record demos, and produce videos or carousels.
• Make social and creators central to launches and match formats to stories.
• Coordinate the customer experience across Growth, Lifecycle, and other channels.
• Define success metrics for each launch and use debriefs to improve the next drop.
• Lead platform product marketing and align with roadmap; translate technical improvements into customer value.
• Own positioning and messaging; develop stories connecting platform capabilities to customer needs.
• Bring customer and market insights into product decisions and support adoption with demos and FAQs.

Skills

Product marketing

Launch marketing

Campaign management

AI‑first mindset

Content creation

Written copy

Video demos

Project management

Collaboration

Measurement & analytics

Job description

Triple Whale is seeking a creative product marketer to own go-to-market launches and support platform marketing for our data-driven commerce platform. You will blend content creation with launch management to drive weekly drops and monthly launches that highlight new capabilities and improvements.

You will translate technical platform work into clear customer value, craft messaging, and develop demos, videos, and copy across formats.