Head of Influencer & Creator Strategy

Confidential; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Confidential is seeking a Director, Influencer & Creator Strategy to lead influencer and creator work for a client at our agency. This temp-to-perm contract position offers a path to a full-time role based on performance.

The role requires an experienced influencer marketer who can independently lead client workstreams and partner with senior influencers on broader strategy. The Director will oversee programs from planning through execution and measurement, mentoring junior staff, and helping

Qualifications

• 6-8+ years of experience in influencer marketing, creator strategy, social media, digital marketing, or integrated communications.
• Agency experience preferred, with experience managing multiple clients, programs, and priorities.
• Ability to independently lead influencer and creator workstreams while collaborating with senior leadership.
• Strong understanding of the influencer/creator program lifecycle from strategy to measurement.
• Proven ability to translate objectives, audience insights, and trends into actionable recommendations.
• Experience leading client conversations and presenting strategies and results.
• Strong project and program management skills for overseeing timelines and budgets.
• Experience mentoring junior team members and providing clear direction.
• Ability to balance strategic thinking with hands-on execution.

Responsibilities

• Independently lead assigned influencer and creator workstreams, developing strategies and recommendations aligned with client objectives.
• Translate client briefs, audience insights, cultural trends, and platform behaviors into creator strategies and program approaches.
• Partner with senior Influencer, Digital, and PR leadership on development of integrated influencer and creator programs.
• Help apply and evolve agency frameworks, processes, playbooks, and best practices across client work.
• Bring forward emerging creator trends, platforms, partnership models, and opportunities to strengthen client programs.
• Collaborate with PR, social, paid media, creative, and other teams to integrate influencer into broader communications programs.
• Serve as a day-to-day lead for assigned influencer and creator programs, building relationships with clients and internal teams.
• Lead client conversations, presentations, and recommendations related to influencer strategy and program execution.
• Oversee programs from planning and creator identification through outreach, content development, activation, and reporting.
• Provide strategic guidance throughout program lifecycles and escalate to senior leadership when needed.
• Ensure work is strategically sound, creatively strong, and aligned with client objectives and expectations.
• Use performance insights to identify optimization opportunities and inform future recommendations.

Skills

Influencer Marketing

Creator Strategy

Social Media

Digital Marketing

Integrated Communications

Program Leadership

Job description

Confidential is seeking a Director, Influencer & Creator Strategy to lead influencer and creator work for a client at our agency. This temp-to-perm contract position offers a path to a full-time role based on performance.

The role requires an experienced influencer marketer who can independently lead client workstreams and partner with senior influencers on broader strategy. The Director will oversee programs from planning through execution and measurement, mentoring junior staff, and helping