Growth Marketing Lead for AI-Powered Infra Platform

Upbound,-Inc; San Francisco (CA); Remote; USD 180,000 - 250,000; Full time

Job summary

Upbound is hiring a Head of Growth Marketing to own the Upbound funnel end to end. This AI-first role reports directly to the VP of Marketing and will not bolt AI onto a legacy demand generation playbook, but build AI-native growth capabilities for enterprise and product-led motions.

You will lead campaigns, the marketing stack, and the growth team, focusing on paid media, organic channels, and lifecycle marketing with a metrics-driven approach to conversion and revenue.

Qualifications

• 10+ years in B2B marketing, including 3+ years leading growth or demand programs.
• Managed meaningful program budgets with measurable ROI.
• Hands-on with ad platforms, analytics dashboards, and data.
• Experience introducing AI tools in marketing; lessons learned.
• Fluency in analytics; able to size opportunities and defend numbers to sales.
• Marketing to technical buyers, ideally platform engineers or infrastructure teams.
• Built or managed a small growth-focused team.
• Able to work autonomously and know when to seek support.

Responsibilities

• Own full-funnel growth for Upbound's commercial platform including Crossplane and Modelplane.
• Own campaign roadmap and budget with regular reviews with marketing and sales.
• Define channel mix, targeting, and efficiency against targets.
• Lead lifecycle marketing and marketing operations including automation and attribution.
• Improve visibility across upbound.io and modelplane.ai.
• Manage self-serve through signup to paid conversion with product/engineering.
• Build and lead a growth team across multiple quarters.
• Maintain relationships with agencies and vendors.

Skills

B2B marketing leadership

Growth & demand generation

Budget ownership

Hands-on with ads & dashboards

AI in marketing

Analytics & measurement

Technical buyer marketing

Team building

Tools

Marketing automation platforms

Job description

Upbound is hiring a Head of Growth Marketing to own the Upbound funnel end to end. This AI-first role reports directly to the VP of Marketing and will not bolt AI onto a legacy demand generation playbook, but build AI-native growth capabilities for enterprise and product-led motions.

You will lead campaigns, the marketing stack, and the growth team, focusing on paid media, organic channels, and lifecycle marketing with a metrics-driven approach to conversion and revenue.