Founding Growth Lead

Craft; New York (NY); On-site; USD 130,000 - 200,000; Full time

Benefits offered by this job

Full medical

Dental

Vision

Unlimited PTO

Equity

Job summary

Craft is seeking a hands-on Growth leader to own the engine that drives pipeline and revenue in the home improvement AI space. You’ll own experiments, content, SEO, and outbound programs, and you’ll partner closely with sales and CS to scale acquisition and expansion.

We’re looking for a mid-career operator who has driven growth, can write the narrative, and is excited to become Head of Growth. This role requires NYC-based, in-person collaboration five days a week.

Qualifications

• Mid-career operator with proven pipeline or revenue impact.
• Hands-on growth hacker who runs experiments and writes content.
• Fluent with modern growth tooling including AI, automation, SEO, paid and outbound platforms.
• Strategic storyteller who writes the narrative and content personally.
• Scrappy generalist who moves fast and goes deep when needed.
• Aspiring to Head of Growth and willing to relocate to NYC.
• Willing to be in NYC 5 days a week.

Responsibilities

• Generate pipeline by building an engine turning strangers into qualified demos across channels.
• Build the brand to define the category in home improvement AI through positioning and awareness.
• Own content and SEO: publish blogs, case studies, and organic social to drive pipeline.
• Run experiments weekly, analyze data, discard what fails, boost what works.
• Create loops with sales and customer success for repeatable acquisition and expansion.
• Travel to conferences to pitch Craft and book qualified demos in person.

Skills

Growth hacking

SEO

Paid ads

Outbound tooling

Content writing

Data analysis

Clay

Tools

Clay

Job description

Craft is the AI Sales & CX Platform for the trillion-dollar home improvement industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases. We've signed some of the largest enterprises and PE consolidators in the space without a dedicated growth team. Without external funding. Profitably. Now we're looking for our first growth hire to build the engine: the pipeline, the brand, and the content that turns Craft into the name everyone in home improvement knows.

What You'll Do

• Generate pipeline: build the engine that turns strangers into qualified demos across outbound, inbound, events, and paid
• Build the brand: make Craft the category-defining voice in home improvement AI through positioning, narrative, and awareness
• Own content and SEO: ship blog posts, tools, case studies, and organic social that rank, get shared, and compound into pipeline
• Run experiments fast: launch campaigns weekly, read the data, kill what fails, and pour fuel on what works
• Create loops with sales and customer success: turn acquisition, expansion, and referral into a repeatable system
• Travel to conferences to pitch Craft and book qualified demos in person

Who You Are

• Mid-career operator who has personally driven growth, with a track record of pipeline or revenue you can point to and say "I built that"
• Hands-on-keyboard growth hacker: you run the experiments, write the content, and wire up the tools yourself, not by briefing an agency or managing a team
• Fluent with modern growth tooling: AI, automation, SEO, paid, and outbound platforms like Clay
• Strategic storyteller: you write the narrative and the content yourself
• Scrappy generalist: you do a lot with limited resources, move fast, and go deep when needed
• Hungry to accelerate, not coast: you want to build the function and grow into Head of Growth, not manage from the sidelines
• Willing to be in NYC 5 days a week

Why Join Us

• Shape GTM at a category-defining AI company in an industry that's powering the backbone of America
• Customers are renewing, expanding, and referring. You're pushing on an open door
• Competitive base + uncapped commission + generous equity (we're profitable, not VC-backed)
• Work directly with our founders and accelerate your career. Path to Head of Growth.

Compensation

• $130,000 – $200,000 + meaningful equity
• Full medical, dental, vision
• Unlimited PTO