Head of Growth, DTC Wellness - Remote, Meta-Driven

ForceBrands; United States; A distancia; USD 150.000 - 230.000; Jornada completa

Descripción de la vacante

ForceBrands is seeking a fully remote Head of Growth to own ecommerce growth and customer acquisition across its portfolio. You will lead Meta strategy, develop testing roadmaps, build customer personas, and own the full funnel from acquisition to retention.

The role requires hands-on experience scaling a brand, strong CAC/LTV analytics, and the ability to thrive in a lean, founder-led environment. Expect collaboration with internal teams and external partners, with Central Time work hours.

Formación

• 4+ years of DTC or ecommerce growth experience.
• Demonstrated experience personally growing a product or brand to at least $1M annually in Meta-driven revenue.
• Strong creative strategy capabilities, including concept development, creative briefs, testing frameworks, and performance analysis.
• Experience owning the full ecommerce funnel rather than paid media alone.
• Strong command of CAC, NCPA, MER, AOV, LTV, payback, repeat rate, and contribution margin.
• Experience managing agencies, freelancers, and cross-functional resources.
• Hands-on familiarity with platforms such as Shopify, Klaviyo, Meta Ads Manager, Triple Whale, and GA4.
• Comfortable operating within a lean, founder-led environment.
• Ability to work primarily on Central Time.

Responsabilidades

• Own ecommerce revenue, customer acquisition, and contribution margin across the portfolio.
• Lead Meta strategy and execution, including campaign structure, creative testing, measurement, and scaling.
• Build and manage a disciplined testing roadmap across creative, audiences, offers, landing pages, bundles, pricing, and CRO.
• Develop high-fidelity customer personas using first-party customer and ecommerce data.
• Translate customer insights into actionable creative, landing-page, email, and SMS strategies.
• Own the full ecommerce funnel from initial acquisition through checkout, repeat purchase, and retention.
• Direct creative strategy across static, video, UGC, and performance-driven content.
• Guide email and SMS strategy across segmentation, flows, cross-selling, retention, and revenue per subscriber.
• Evaluate growth opportunities across Google, TikTok, Amazon, and other channels.
• Manage internal resources and external agency partners.
• Establish clear weekly priorities, deliverables, and accountability across the growth function.
• Own growth reporting and make decisions using CAC, NCPA, MER, AOV, LTV, payback, repeat rate, and contribution margin.

Conocimientos

DTC growth

Ecommerce growth

Creative strategy

Funnel optimization

CAC & LTV analysis

Agency management

Cross-functional leadership

Time management

Herramientas

Shopify

Klaviyo

Meta Ads Manager

Triple Whale

GA4

Descripción del empleo

ForceBrands is seeking a fully remote Head of Growth to own ecommerce growth and customer acquisition across its portfolio. You will lead Meta strategy, develop testing roadmaps, build customer personas, and own the full funnel from acquisition to retention.

The role requires hands-on experience scaling a brand, strong CAC/LTV analytics, and the ability to thrive in a lean, founder-led environment. Expect collaboration with internal teams and external partners, with Central Time work hours.