Head of Growth & Brand Marketing

Insight Global (United States); Atlanta (GA); On-site; USD 115,000 - 125,000; Full time

Job summary

Insight Global is seeking a Director of Marketing to plan and manage the marketing of the company’s services and achievements. You will track and analyze ad campaigns, manage the marketing budget, and ensure brand-aligned materials.

You will lead development of strategic plans, identify audiences, and deploy programs to support sales, revenue, and brand objectives. Collaboration with agencies and executive reporting are key parts of the role.

Qualifications

• Bachelor's degree in marketing, finance, business administration, or similar OR equivalent experience, required.
• 4-7 years’ sales or marketing experience.
• Solid knowledge of website analytics tools and marketing automation software.

Responsibilities

• Establishes strategic marketing plans to achieve objectives for services.
• Develops and deploys comprehensive marketing plans to support sales and revenue goals.
• Oversees advertising and promotion activities across multiple channels.
• Manages marketing operating budget on a quarterly and annual basis.
• Produces content for website and social media to attract and convert targets.

Skills

Marketing strategy

Advertising analytics

Content marketing

Digital marketing

Website analytics

HubSpot

Bitrix24

Google Analytics

Adobe Creative Suite

CRM software

Education

Bachelor's degree in marketing or related field

Tools

HubSpot Marketing

Bitrix24

Google Analytics

Adobe Creative Suite

CRM software

Job description

Insight Global is seeking a Director of Marketing to plan and manage the marketing of the company’s services and achievements. You will track and analyze ad campaigns, manage the marketing budget, and ensure brand-aligned materials.

You will lead development of strategic plans, identify audiences, and deploy programs to support sales, revenue, and brand objectives. Collaboration with agencies and executive reporting are key parts of the role.