Head of Food & Beverage Sales & Partnerships

Critical Mass Group; Cincinnati (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Critical Mass Group is seeking a Director of Sales to grow our brand partners with Kroger and distribution partners. The role emphasizes profitable sales growth, retailer engagement, and promotional planning.

You will lead a growing sales team, drive go-to-market strategies, and expand distribution through new and existing channels. You will analyze distribution data to optimize market coverage, manage budgets, and collaborate with management to align brand strategy with sales execution.

Qualifications

• 10+ years of sales experience with increased responsibility with retail customers.
• 5+ years of Kroger buying and/or category management experience.
• Established relationships with Kroger and distributors serving these channels.
• Knowledge of costing, margin, profitability, and promotional spend.
• Proficient with Microsoft Office.

Responsibilities

• Create, build and maintain partnerships with distributors and retailers to grow brands in the assigned geography.
• Executes go-to-market strategy for brands in retail channels in the assigned geography; drives sales in current footprint and expands into new regions.
• Develops distributor/retailer promotions and communicates to partners for in-trade execution.
• Lead and motivate a growing sales team with daily/weekly check-ins and objective setting.
• Coordinate trade shows and represent the company with energy and brand consistency.
• Analyze distribution reports to determine market coverage and opportunities for growth.
• Report progress and outcomes to the VP and management, preserving timely communication.

Skills

Sales experience

Kroger category mgmt

Kroger relationships

Financial acumen

Planning

Communication

Independent work

Entrepreneurial mindset

Food & beverage passion

Retail expansion

Education

Bachelor's degree in Sales/Business Admin

Tools

SPINs

IRI

Nielsen

Job description

Critical Mass Group is seeking a Director of Sales to grow our brand partners with Kroger and distribution partners. The role emphasizes profitable sales growth, retailer engagement, and promotional planning.

You will lead a growing sales team, drive go-to-market strategies, and expand distribution through new and existing channels. You will analyze distribution data to optimize market coverage, manage budgets, and collaborate with management to align brand strategy with sales execution.