Head of Fan Experience & Engagement

Murray-State-University; Murray (KY); On-site; USD 23,000 - 32,000; Full time

Job summary

Murray State University in Murray, KY seeks a Director of Fan Experience and Engagement to lead comprehensive fan engagement initiatives across Athletics. You will craft game presentation plans, coordinate entertainment and sponsor assets, and oversee year-round activities to strengthen Racer pride and attendance.

Responsibilities include directing event-day operations, building traditions, training staff, and collaborating with brand, marketing, and campus partners to deliver cohesive,

Qualifications

• Bachelor’s degree required.
• One year of relevant experience required.
• Master’s degree preferred.

Responsibilities

• Lead and execute fan experience and engagement initiatives across Murray State Athletics.
• Develop detailed game-presentation plans, scripts, and run-of-show documents while coordinating entertainment, promotional, recognition, spirit, student-participation, and sponsor elements.
• Identify, source, schedule, and coordinate halftime performers, in-venue entertainment, promotional participants, and other game-day talent, including preparation and event-day execution.
• Serve as an active event-day leader by coordinating rehearsals, directing assigned personnel, monitoring the presentation, troubleshooting issues in real time, and ensuring the successful execution of each production element.
• Create memorable experiences that strengthen school pride, deepen community connections, increase repeat engagement, and cultivate lifelong Racer fans.
• Develop, preserve, and enhance traditions that strengthen the identity of Murray State Athletics and build meaningful connections with students, alumni, fans, and the broader community.
• Build and execute targeted engagement and audience-growth initiatives designed to increase attendance, broaden participation, strengthen loyalty, and maintain meaningful relationships with fans throughout the year.
• Develop and directly support student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Create and execute community activities, youth programming, outreach initiatives, and partnerships that expand the reach and relevance of Murray State Athletics.
• Collaborate with brand, creative, communications, marketing, video, ticketing, operations, spirit programs, campus partners, and the corporate sponsorship team to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Coordinate the preparation, testing, and event-day readiness of video-board content, game-production elements, fan-experience platforms, promotional materials, and other audience-facing assets.
• Design, pilot, execute, and evaluate new fan-engagement initiatives, traditions, theme games, promotional concepts, and experiential programs.
• Provide hands-on support for conference and NCAA championships, athletics special events, external rentals, and non-athletics events held within Murray State Athletics facilities, including applicable presentation, entertainment, promotional, and audience-engagement elements.
• Recruit, train, schedule, supervise, and evaluate graduate assistants, student interns, temporary personnel, and game-day event staff while working alongside the team during preparation and execution.
• Manage assigned budgets, promotional purchasing and inventory, annual plans, event calendars, and other operational resources.
• Other duties as assigned.

Education

Bachelor’s degree

Master’s degree preferred

Job description

Murray State University in Murray, KY seeks a Director of Fan Experience and Engagement to lead comprehensive fan engagement initiatives across Athletics. You will craft game presentation plans, coordinate entertainment and sponsor assets, and oversee year-round activities to strengthen Racer pride and attendance.

Responsibilities include directing event-day operations, building traditions, training staff, and collaborating with brand, marketing, and campus partners to deliver cohesive,