Gameday Fan Experience & Engagement Lead

Commonwealth of VA Careers; Richmond (VA); On-site; USD 55,000 - 58,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Tuition assistance

Job summary

VCU Athletics in Richmond is seeking a Director of Fan Experience to lead gameday and non-gameday fan events and collaborate with ticketing, engagement operations, and revenue teams to strengthen attendance and the athletics brand.

The role focuses on game day experience for basketball, student engagement, and year-round fan events, requiring cross-department collaboration and external partnerships to deliver high-energy, fan-centric experiences.

Qualifications

• Undergraduate degree, preferably in marketing, mass communications or related field or an equivalent combination of education and related experience;
• Ability to use MS Office Suite, Adobe Creative Suite, Basecamp or similar project management software;
• Demonstrated working knowledge of the creative process, graphic and web design, and production capabilities;
• Experience handling Game Day experiences, with an emphasis on ticketed games;
• Strong ability to provide effective direction in managing the flow of work;
• Ability to handle multiple projects and prioritize deadlines in a fast-paced environment;
• Ability to work independently and as part of a team;
• Knowledge of marketing principles;
• A professional demeanor;
• Resourceful and solution oriented;
• Demonstrated creative ability;
• Project management and organizational skills;
• Strong verbal and written communications skills; and
• Demonstrated experience working in and fostering a diverse faculty, staff, and student environment or commitment to do so as a staff member at VCU.

Responsibilities

• Oversee game day experience for all VCU sports, with emphasis on men's and women's basketball.
• Create game themes and identify audiences to increase attendance.
• Coordinate band and spirit squad involvement on game day.
• Manage all game presentation elements: scripts, promotions, entertainment, giveaways, music.
• Direct pre- or post-game fan engagement activities (block parties, autographs).
• Develop marketing plans and ticket sales campaigns and all aspects of game presentation.
• Develop calendar of events throughout the year to engage fans outside gamedays.
• Lead event operations including activations, staffing, setup/teardown, vendor coordination.
• Identify target audiences and tailor events for segments (season ticket holders, students, families).
• Establish on-campus marketing to increase student attendance.
• Build relationships with Student Affairs and student leaders; create student gameday experiences and traditions.
• Support colleagues in integrated communications and community engagement.
• Other duties as assigned.

Skills

MS Office Suite

Adobe Creative Suite

Graphic design

Web design

Production capabilities

Game Day experience

Project management

Communication

Education

Undergraduate degree in marketing or related field

Tools

Basecamp

Job description

VCU Athletics in Richmond is seeking a Director of Fan Experience to lead gameday and non-gameday fan events and collaborate with ticketing, engagement operations, and revenue teams to strengthen attendance and the athletics brand.

The role focuses on game day experience for basketball, student engagement, and year-round fan events, requiring cross-department collaboration and external partnerships to deliver high-energy, fan-centric experiences.