Director of Fan Experience and Engagement

Murray-State-University; Murray (KY); Presencial; USD 23.000 - 32.000; Jornada completa

Descripción de la vacante

Murray State University in Murray, KY seeks a Director of Fan Experience and Engagement to lead comprehensive fan engagement initiatives across Athletics. You will craft game presentation plans, coordinate entertainment and sponsor assets, and oversee year-round activities to strengthen Racer pride and attendance.

Responsibilities include directing event-day operations, building traditions, training staff, and collaborating with brand, marketing, and campus partners to deliver cohesive,

Formación

• Bachelor’s degree required.
• One year of relevant experience required.
• Master’s degree preferred.

Responsabilidades

• Lead and execute fan experience and engagement initiatives across Murray State Athletics.
• Develop detailed game-presentation plans, scripts, and run-of-show documents while coordinating entertainment, promotional, recognition, spirit, student-participation, and sponsor elements.
• Identify, source, schedule, and coordinate halftime performers, in-venue entertainment, promotional participants, and other game-day talent, including preparation and event-day execution.
• Serve as an active event-day leader by coordinating rehearsals, directing assigned personnel, monitoring the presentation, troubleshooting issues in real time, and ensuring the successful execution of each production element.
• Create memorable experiences that strengthen school pride, deepen community connections, increase repeat engagement, and cultivate lifelong Racer fans.
• Develop, preserve, and enhance traditions that strengthen the identity of Murray State Athletics and build meaningful connections with students, alumni, fans, and the broader community.
• Build and execute targeted engagement and audience-growth initiatives designed to increase attendance, broaden participation, strengthen loyalty, and maintain meaningful relationships with fans throughout the year.
• Develop and directly support student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Create and execute community activities, youth programming, outreach initiatives, and partnerships that expand the reach and relevance of Murray State Athletics.
• Collaborate with brand, creative, communications, marketing, video, ticketing, operations, spirit programs, campus partners, and the corporate sponsorship team to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Coordinate the preparation, testing, and event-day readiness of video-board content, game-production elements, fan-experience platforms, promotional materials, and other audience-facing assets.
• Design, pilot, execute, and evaluate new fan-engagement initiatives, traditions, theme games, promotional concepts, and experiential programs.
• Provide hands-on support for conference and NCAA championships, athletics special events, external rentals, and non-athletics events held within Murray State Athletics facilities, including applicable presentation, entertainment, promotional, and audience-engagement elements.
• Recruit, train, schedule, supervise, and evaluate graduate assistants, student interns, temporary personnel, and game-day event staff while working alongside the team during preparation and execution.
• Manage assigned budgets, promotional purchasing and inventory, annual plans, event calendars, and other operational resources.
• Other duties as assigned.

Educación

Bachelor’s degree

Master’s degree preferred

Descripción del empleo

Posting Number

20270043NE

Job Title

Director of Fan Experience and Engagement

Number of Vacancies

1

About Murray State

Located in the West Kentucky region, Murray State University is a public, comprehensive University which offers a low cost of living, low property taxes, and a four-season climate. Murray has a friendly, small-town atmosphere with locally-owned specialty shops and restaurants, an acclaimed community theater, art guild and award-winning public schools. The area is home to Kentucky Lake and Land Between the Lakes, a 170,000-acre National Recreation Area, which offers a wide-range of activities and amenities for residents and visitors alike. Located in close proximity to major cities and nearby access to Interstate 24, Murray is just a few hours from Nashville, St. Louis, Louisville and Memphis. Learn more about Careers at Murray State University.

About Murray State Benefits

Faculty and staff of Murray State University have access to a comprehensive benefits package including health insurance, retirement, tuition waivers, generous paid holidays, vacation, sick, and paid parental leave, as well as many other benefit offerings. Please refer to the Murray State Benefits page for more information.

Equal Opportunity Employment

Equal Opportunity Employer/AA. Murray State University does not discriminate based on race, color, national origin, sex, gender, identity, sexual orientation, religion, age, veteran status, disability or political or social viewpoint. All qualified applicants are encouraged to apply.

Type of Employment

Regular Full-Time

Work Location

Murray, KY

Employment Term

12 Months

Position Type

Staff - Non-Exempt (Hourly)

Department

Athletics Internal Operations

Summary of Job Duties and Responsibilities

Leads and executes fan experience, game atmosphere, game production, and year-round engagement initiatives that strengthen pride, increase attendance, deepen community connections, grow audiences, and cultivate lifelong Racer supporters.

• Lead and contribute to the planning, development, and execution of fan experience, game atmosphere, game production, and year-round fan-engagement initiatives across Murray State Athletics.
• Develop detailed game-presentation plans, scripts, production schedules, and run-of-show documents while coordinating entertainment, promotional, recognition, spirit, student-participation, and sponsor elements.
• Identify, source, schedule, and coordinate halftime performers, in-venue entertainment, promotional participants, and other game-day talent, including direct involvement in advance preparation and event-day execution.
• Serve as an active event-day leader by coordinating rehearsals, directing assigned personnel, monitoring the presentation, troubleshooting issues in real time, and ensuring the successful execution of each production element.
• Create memorable experiences that strengthen school pride, deepen community connections, increase repeat engagement, and cultivate lifelong Racer fans.
• Develop, preserve, and enhance traditions that strengthen the identity of Murray State Athletics and build meaningful connections with students, alumni, fans, and the broader community.
• Build and execute targeted engagement and audience-growth initiatives designed to increase attendance, broaden participation, strengthen loyalty, and maintain meaningful relationships with fans throughout the year.
• Develop and directly support student-engagement initiatives in collaboration with student government, campus organizations, residential communities, student-athletes, and other university partners.
• Create and execute community activities, youth programming, outreach initiatives, and partnerships that expand the reach and relevance of Murray State Athletics.
• Collaborate with brand, creative, communications, marketing, video, ticketing, operations, spirit programs, campus partners, and the corporate sponsorship team to produce coordinated, brand-consistent experiences and execute in-game sponsorship assets and partner activations.
• Coordinate the preparation, testing, and event-day readiness of video-board content, game-production elements, fan-experience platforms, promotional materials, and other audience-facing assets.
• Design, pilot, execute, and evaluate new fan-engagement initiatives, traditions, theme games, promotional concepts, and experiential programs.
• Provide hands-on support for conference and NCAA championships, athletics special events, external rentals, and non-athletics events held within Murray State Athletics facilities, including applicable presentation, entertainment, promotional, and audience-engagement elements.
• Recruit, train, schedule, supervise, and evaluate graduate assistants, student interns, temporary personnel, and game-day event staff while working alongside the team during preparation and execution.
• Manage assigned budgets, promotional purchasing and inventory, annual plans, event calendars, and other operational resources.
• Other duties as assigned.

Minimum Education Requirements

• Bachelor’s degree required.

Minimum Experience and Skill Requirements

• One year of relevant experience required.

Preferred Education and/or Experience Qualifications

• Master’s degree preferred.

Posting Date

10/07/2026

Closing Date

10/21/2026

Open Until Filled

No

Hourly Rate/Annual Salary

$20.36 (Additional pay dependent upon qualifications)

Staff Grade

109

Work Hours

• Occasional nights, weekends, and special events.