Head of Editorial Content & Brand Storytelling

Lafayette 148, Inc; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Lafayette 148 is seeking a strategic Head of Editorial Content & Brand Storytelling to shape the brand's voice, seasonal narratives, and campaign storytelling across customer touchpoints.

Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production to translate product strategy into compelling stories, with potential expansion of the content remit as the brand evolves.

Qualifications

• Bachelor's degree in related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.

Responsibilities

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are on-brand and high quality.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Skills

Editorial strategy

Brand storytelling

Leadership

Stakeholder management

Education

Bachelor's degree in related field

Job description

Lafayette 148 is seeking a strategic Head of Editorial Content & Brand Storytelling to shape the brand's voice, seasonal narratives, and campaign storytelling across customer touchpoints.

Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production to translate product strategy into compelling stories, with potential expansion of the content remit as the brand evolves.