Senior Director, Brand Narrative & Editorial Strategy

Lafayette 148 New York; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Lafayette 148 New York seeks a strategic content leader to shape the brand’s editorial voice, seasonal storytelling, and campaign narratives across all touchpoints. Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production to translate product strategy into compelling experiences.

The ideal candidate has 10+ years in luxury fashion or premium branding, excels in storytelling, and can steer multi-channel content and campaigns with an emphasis on on-brand

Qualifications

• Bachelor’s degree in related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.

Responsibilities

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Skills

Editorial strategy

Brand storytelling

Leadership

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree

Job description

Lafayette 148 New York seeks a strategic content leader to shape the brand’s editorial voice, seasonal storytelling, and campaign narratives across all touchpoints. Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production to translate product strategy into compelling experiences.

The ideal candidate has 10+ years in luxury fashion or premium branding, excels in storytelling, and can steer multi-channel content and campaigns with an emphasis on on-brand