Head, Editorial Content & Brand Storytelling

Recruiting - L148 Template; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Lafayette 148 is seeking a strategic Head of Editorial Content & Brand Storytelling to shape the brand's voice, seasonal narratives, and campaign storytelling across customer touchpoints.

Reporting to the CMO, this leader links Design, Merchandising, Marketing, and Creative Production, translating product vision into compelling stories and content experiences. The role may evolve to include additional creative functions over time.

Qualifications

• Define brand editorial direction and seasonal storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into customer stories.
• Develop integrated campaigns across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring assets are on-brand and of high quality.
• Guide photoshoot planning, including concepts, shot lists, and messaging needs.
• Set the social content strategy to support broader brand and business objectives.

Responsibilities

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Skills

Editorial strategy

Brand storytelling

Campaign development

Stakeholder leadership

Education

Bachelor's degree in related field

Job description

Head, Editorial Content & Brand Storytelling

Job Category: VPs

Requisition Number: HEADE001625

• Full-Time

Locations

Brooklyn Navy Yard
141 Flushing Avenue
Building 77, 14th Floor
Brooklyn, NY 11205, USA

Description

Lafayette 148 is seeking a strategic and visionary content leader to shape the brand's editorial voice, seasonal storytelling, and campaign narratives across all customer touchpoints.

Reporting to the CMO, this role serves as the connective link between Design, Merchandising, Marketing, and Creative Production, translating product strategy and design vision into compelling stories, campaigns, and content experiences. The role will oversee Creative Production, with the potential for its remit to evolve over time to include additional creative functions such as Graphic Design and Creative Services as the brand’s content and creative operating model continues to develop.

Responsibilities:

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Desired Background:

• Bachelor's degree in related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.

Skills:

• Proven success developing editorial strategies, seasonal campaigns, and brand storytelling programs.
• Strong understanding of merchandising, product storytelling, and the luxury fashion customer.
• Experience collaborating with design, creative, marketing, and cross-functional business teams.
• Exceptional communication, leadership, and stakeholder management skills.

Base Salary Range:

The base salary range for this position is $180,000 - $200,000. Base pay offered may vary depending on skills, experience, and location.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.