Head, Editorial Content & Brand Storytelling

Lafayette 148 New York; New York (NY); Sur place; USD 180 000 - 200 000; Plein temps

Résumé du poste

Lafayette 148 New York seeks a strategic content leader to shape the brand’s editorial voice, seasonal storytelling, and campaign narratives across all touchpoints. Reporting to the CMO, this role connects Design, Merchandising, Marketing, and Creative Production to translate product strategy into compelling experiences.

The ideal candidate has 10+ years in luxury fashion or premium branding, excels in storytelling, and can steer multi-channel content and campaigns with an emphasis on on-brand

Qualifications

• Bachelor’s degree in related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.

Responsabilités

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Connaissances

Editorial strategy

Brand storytelling

Leadership

Stakeholder management

Cross-functional collaboration

Formation

Bachelor's degree

Description du poste

Lafayette 148 is seeking a strategic and visionary content leader to shape the brand's editorial voice, seasonal storytelling, and campaign narratives across all customer touchpoints.

Reporting to the CMO, this role serves as the connective link between Design, Merchandising, Marketing, and Creative Production, translating product strategy and design vision into compelling stories, campaigns, and content experiences. The role will oversee Creative Production, with the potential for its remit to evolve over time to include additional creative functions such as Graphic Design and Creative Services as the brand’s content and creative operating model continues to develop.

Responsibilities

• Define the brand’s editorial direction, seasonal narrative, and storytelling priorities.
• Partner with Merchandising and Design to translate product strategy into compelling customer-facing stories.
• Develop integrated campaign concepts and content plans across digital, social, retail, events, and editorial channels.
• Oversee Creative Production, ensuring photoshoots, campaign assets, and content deliverables are aligned, on-brand, and executed to a high standard.
• Guide photoshoot planning, including creative concepts, shot lists, messaging needs, and storytelling requirements.
• Set the social content strategy and ensure it supports broader brand and business objectives.

Desired Background

• Bachelor’s degree in related field.
• 10+ years of experience in luxury fashion, premium lifestyle, editorial, content, or brand marketing.

Skills

• Proven success developing editorial strategies, seasonal campaigns, and brand storytelling programs.
• Strong understanding of merchandising, product storytelling, and the luxury fashion customer.
• Experience collaborating with design, creative, marketing, and cross-functional business teams.
• Exceptional communication, leadership, and stakeholder management skills.

Base Salary Range

The base salary range for this position is $180,000 - $200,000. Base pay offered may vary depending on skills, experience, and location.