Editorial Lead: Brand Storytelling & Campaigns

BoF Careers; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Ralph Lauren is seeking a highly creative editorial mind to help shape and articulate the stories that define the Ralph Lauren world. Working under the Head of Editorial, this role will help develop and execute the brand's storytelling vision across global campaigns, narrative social content, brand experiences, and special projects.

The ideal candidate is equally comfortable rewriting headlines, developing campaign narratives, line-editing copy, conceiving visual storytelling, and contributing

Qualifications

• Exceptional writer and editor with proven ability to work across both long-form and short-form storytelling.
• Demonstrated experience developing original concepts, narratives, and creative ideas rather than simply executing assigned copy.
• Strong visual sensibility and ability to participate meaningfully in creative development conversations.
• Deep cultural literacy spanning fashion, design, photography, film, literature, travel, art, architecture, sport, and lifestyle.
• Ability to move comfortably between strategic thinking and hands-on execution.
• Excellent presentation, communication, and collaboration skills.
• Strong editorial judgment and refined taste.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Responsibilities

• Partner with the Head of Editorial to develop and evolve the Ralph Lauren narrative across touchpoints.
• Conceive and develop original story ideas, franchise concepts, campaign narratives, and content series.
• Create, edit, and refine brand storytelling across a wide range of channels and audiences.
• Carry a story from campaign concept through every touchpoint, understanding how a narrative changes when it becomes a film, a story for the Polo newspaper, a social post, or a live event
• Identify cultural, historical, artistic, literary, and lifestyle references that enrich and deepen brand storytelling. Campaign & Creative Concept Development
• Collaborate on the development of seasonal campaign concepts that are "video first" in execution.
• Generate and write campaign narratives, scripts, treatments, and storylines.
• Participate in the early stages of creative development, helping shape the worlds, characters, settings, and emotional ideas that become still and motion campaigns.
• Partner with creative, design, production, and marketing teams to ensure narrative consistency throughout campaign execution.
• Contribute to naming, messaging architecture, headlines, taglines, and campaign language.

Skills

Exceptional writer and editor

Strong visual sensibility

Excellent presentation, communication,

Collaboration skills

Strategic thinking and hands-on

Ability to travel as needed

Job description

Ralph Lauren is seeking a highly creative editorial mind to help shape and articulate the stories that define the Ralph Lauren world. Working under the Head of Editorial, this role will help develop and execute the brand's storytelling vision across global campaigns, narrative social content, brand experiences, and special projects.

The ideal candidate is equally comfortable rewriting headlines, developing campaign narratives, line-editing copy, conceiving visual storytelling, and contributing