Head of Ecommerce & Digital Product

Ultra Pouches; New York (NY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

HSA access

401(k)

Equity

Unlimited Ultra pouches

Job summary

Ultra Pouches is seeking a Director of Ecommerce & Digital Product to drive our merchandising strategy across online platforms including DTC, Amazon, and TikTok Shop. In this pivotal role, you'll be responsible for overseeing site optimization and managing the digital product roadmap.

The ideal candidate will have substantial ecommerce experience, particularly with Shopify, and a proven track record in conversion optimization. This is a fantastic opportunity to help shape the digital presence of Ultra's innovative nicotine-free products.

Qualifications

• 5–8 years in ecommerce, digital product, or DTC operations.
• Hands-on experience with Shopify and major marketplaces.
• Track record of successful conversion optimization.

Responsibilities

• Own the ecommerce merchandising strategy across platforms.
• Implement and manage conversion rate optimization programs.
• Develop and oversee the digital product roadmap.

Skills

Ecommerce strategy

Conversion Rate Optimization

Shopify

Data analysis

AI tools

Tools

Google Analytics

Klaviyo

Replo

Job description

Ultra Pouches is seeking a Director of Ecommerce & Digital Product to drive our merchandising strategy across online platforms including DTC, Amazon, and TikTok Shop. In this pivotal role, you'll be responsible for overseeing site optimization and managing the digital product roadmap.

The ideal candidate will have substantial ecommerce experience, particularly with Shopify, and a proven track record in conversion optimization. This is a fantastic opportunity to help shape the digital presence of Ultra's innovative nicotine-free products.