Ecommerce Manager

Genuine Search Group; New York (NY); On-site; USD 95,000 - 130,000; Full time

Job summary

Our client, a popular DTC brand in New York, is seeking an Ecommerce Manager to own day-to-day site management, digital merchandising, and campaign execution. You will work across Marketing, Creative, Product, and Engineering to ensure site excellence.

The role emphasizes hands-on Shopify management, data-driven optimization, and cross-functional collaboration for product launches and seasonal campaigns.

Qualifications

• 4+ years of ecommerce experience at a DTC brand or agency.
• Strong hands-on Shopify experience.
• Strong understanding of digital merchandising and site management.
• Analytical mindset with the ability to turn data into clear recommendations.
• Exceptional attention to detail and strong organizational skills.
• Excellent project management and communication skills.

Responsibilities

• Own day-to-day ecommerce site merchandising including PDPs, collection pages, homepage, navigation, content modules, and upsell/cross-sell placements.
• Maintain site accuracy, content, promotions, and product information.
• Support product launches and seasonal campaigns, including PDP setup, bundles, and site updates.
• Ensure consistent brand, copy, and design across the site.
• Partner with Product, Engineering, and Customer Service to troubleshoot and improve the site.
• Own on-site strategy and execution for product launches, promotions, and marketing campaigns.
• Coordinate with Marketing and Creative to ensure seamless campaign execution across channels.
• Own weekly ecommerce reporting and turn performance data into actionable recommendations.
• Track KPIs including CVR, traffic, AOV, UPT, LTV, and sell-through.
• Analyze site and product performance, customer feedback, and other insights to identify optimization opportunities.
• Support CRO and A/B testing initiatives.
• Manage an SEO agency and ensure content, deliverables, and performance remain on track.
• Review and QA SEO content before publication.

Skills

Ecommerce management

Shopify

Digital merchandising

Analytics

Cross-functional collaboration

Project management

Tools

Shopify

Job description

Our client, a popular DTC brand, is looking for a hands‑on Ecommerce Manager to own day‑to‑day site management, digital merchandising, and campaign execution. The ideal candidate is detail‑oriented, analytical, highly organized, and comfortable working across Marketing, Creative, Product, and Engineering.

Responsibilities

• Manage day‑to‑day ecommerce site merchandising, including PDPs, collection pages, homepage, navigation, content modules, and upsell/cross‑sell placements.
• Maintain site accuracy, content, promotions, and product information.
• Support product launches and seasonal campaigns, including PDP setup, bundles, and site updates.
• Ensure consistent brand, copy, and design across the site.
• Partner with Product, Engineering, and Customer Service to troubleshoot and improve the site.

Campaign Execution

• Own on‑site strategy and execution for product launches, promotions, and marketing campaigns.
• Coordinate with Marketing and Creative to ensure seamless campaign execution across channels.

Analytics & Optimization

• Own weekly ecommerce reporting and turn performance data into actionable recommendations.
• Track KPIs including CVR, traffic, AOV, UPT, LTV, and sell‑through.
• Analyze site and product performance, customer feedback, and other insights to identify optimization opportunities.
• Support CRO and A/B testing initiatives.

SEO

• Manage an SEO agency and ensure content, deliverables, and performance remain on track.
• Review and QA SEO content before publication.

Requirements

• 4+ years of ecommerce experience at a DTC brand or agency.
• Strong hands‑on Shopify experience.
• Strong understanding of digital merchandising and site management.
• Analytical mindset with the ability to turn data into clear recommendations.
• Exceptional attention to detail and strong organizational skills.
• Excellent project management and communication skills.
• Comfortable working cross‑functionally with Marketing, Creative, Product, and Engineering.
• SEO agency management and/or CRO experience is a plus.