Head of E‑commerce — Remote, Growth & CRO Leader

LUCY; United States; Remote; USD 160,000 - 240,000; Full time

Benefits offered by this job

Health/dental/vision

100% remote in United States

Generous PTO

Equity

Job summary

LUCY is seeking a strategic and hands-on Head of E-commerce to lead the end-to-end digital commerce experience at LUCY. You will shape the vision, roadmap, and execution for LUCY’s ecommerce business, owning performance across UX, conversion, retention, and digital merchandising.

Partnering closely with Marketing, CX, Operations, and Engineering, you’ll ensure our digital ecosystem supports rapid growth while maintaining a smooth, compliant, and high‑performing shopping experience.

Qualifications

• 5–8+ years in e-commerce, digital product, or DTC growth roles.
• Proven leadership owning an e-commerce P&L, roadmap, or major revenue channel.
• Hands-on Shopify, conversion optimization, analytics, and experimentation.
• Strong technical fluency; comfortable working with developers and scoping requirements.
• Demonstrated measurable impact on conversion, retention, or funnel efficiency.
• Excellent communicator able to translate data and technical concepts into business actions.
• Experience managing agencies, developers, or cross-functional project teams.
• Bonus: experience in regulated CPG, nicotine, supplements, or age-gated commerce.

Responsibilities

• Define the multi-quarter roadmap for LUCY’s digital commerce experience across web, mobile, and emerging platforms.
• Set performance goals across revenue, conversion, funnel lift, repeat behavior, and customer lifetime value.
• Translate business and marketing priorities into ecom projects, experiments, and enhancements.
• Work cross-functionally to align site experience with marketing, CX, operations, and product launches.
• Lead all aspects of Shopify development and performance, supported by our engineering team.
• Oversee site stability, speed, and technical health.
• Drive continuous improvement across checkout, navigation, bundles, payment flows, and friction points.
• Maintain strong SEO hygiene and ensure all PDPs, landing pages, and onsite content reflect best practices.
• Own site analytics, tracking standards, UTMs, pixels, and campaign instrumentation.
• Manage prioritization, requirements scoping, and QA for all site updates and feature development.
• Develop and own the CRO program, testing roadmap, and experiment prioritization.
• Use analytics to identify funnel drop-off, behavior patterns, and high-leverage opportunities.
• Build dashboards and provide recurring insights for Marketing and Leadership teams.
• Ensure data accuracy and consistency across all reporting environments.
• Oversee digital merchandising strategy, PDP architecture, pricing integrity, and cross-sell logic.
• Direct homepage, promotional, and campaign updates according to the marketing calendar.
• Ensure assets, naming conventions, translations, and compliance language are always accurate and current.
• Lead the execution of product launches, seasonal moments, and new content builds.
• Partner with CX to define a best-in-class post-purchase journey and reduce friction that drives tickets.
• Oversee subscription UX, retention flows, and Recharge workflows (renewals, skips, edits, notifications).
• Lead loyalty program strategy and implementation with support from Marketing/Retention.
• Ensure email/SMS strategy aligns with the ecom experience; manage our retention agency for flawless deployment.
• Turn customer insights and qualitative feedback into roadmap improvements.
• Oversee Amazon listings, storefront content, and performance in collaboration with agency partner.
• Manage Amazon account health, compliance, and ad performance at the strategic level.
• Ensure brand consistency and optimization across all Amazon placements.
• Maintain high standards for compliance across age-gating, ADA, state-by-state regulations, and data privacy.
• Ensure SOPs, QA processes, and platform documentation are current and followed across the team.

Skills

E-commerce leadership

Analytics

A/B testing

P&L ownership

Cross-functional leadership

Communication

Agency management

Tools

Shopify

Analytics platforms

Experimentation platforms

Job description

LUCY is seeking a strategic and hands-on Head of E-commerce to lead the end-to-end digital commerce experience at LUCY. You will shape the vision, roadmap, and execution for LUCY’s ecommerce business, owning performance across UX, conversion, retention, and digital merchandising.

Partnering closely with Marketing, CX, Operations, and Engineering, you’ll ensure our digital ecosystem supports rapid growth while maintaining a smooth, compliant, and high‑performing shopping experience.