Head of DTC Growth & Commerce

Applied Labs; New York, Northern (NY, KY); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Flexible hybrid work environment

Competitive salary & bonus program

Inclusive culture

Job summary

Sol de Janeiro, headquartered in New York, seeks a strategic Director of Ecommerce, DTC to own the end-to-end Direct-to-Consumer business across soldejaneiro.com and Tik Tok Shop. This role carries full accountability for the DTC P&L—owning the strategy, revenue and margin growth, customer acquisition and retention, CRM and lifecycle marketing, and performance media.

You will define and execute the digital commerce vision, balancing business goals with brand storytelling, product merchandising,

Qualifications

• 8+ years of experience in ecommerce and/or digital marketing with P&L ownership.
• 4+ years of team leadership across multiple functions.
• Proven track record owning and growing a DTC P&L with revenue and customer growth.
• Deep expertise in performance media and CRM/lifecycle marketing.
• Strong knowledge of ecommerce platforms and analytics tools.

Responsibilities

• Own the DTC P&L strategy, revenue forecasting, margin management, and profitability targets for the DTC channel.
• Lead end-to-end performance media strategy and execution across paid social, paid search, affiliate, etc.
• Own CRM & lifecycle marketing across email, SMS, push, loyalty, and retention channels.
• Oversee site merchandising, user experience, and digital experience improvements to drive traffic and sales.
• Lead and mentor a high-performing DTC team, collaborating with Global Product Marketing, Brand Marketing, and Creative.

Skills

DTC leadership

P&L ownership

Performance media

CRM & lifecycle

Team leadership

Cross-functional

Analytics & reporting

Tools

Shopify Plus

Google Analytics

ContentSquare

Klaviyo

Job description

Sol de Janeiro, headquartered in New York, seeks a strategic Director of Ecommerce, DTC to own the end-to-end Direct-to-Consumer business across soldejaneiro.com and Tik Tok Shop. This role carries full accountability for the DTC P&L—owning the strategy, revenue and margin growth, customer acquisition and retention, CRM and lifecycle marketing, and performance media.

You will define and execute the digital commerce vision, balancing business goals with brand storytelling, product merchandising,