Director of Ecommerce & DTC Growth

Sol de Janeiro; New York (NY); Hybrid; USD 160,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Bonus program

Hybrid work environment

Job summary

Sol de Janeiro, a globally recognized beauty brand headquartered in New York, seeks a Director of Ecommerce, DTC to own the end-to-end Direct-to-Consumer business for soldejaneiro.com and Tik Tok Shop. You will lead the DTC P&L, drive revenue, margin, and customer growth while shaping CRM, lifecycle marketing, and performance media.

Reports to the VP, DTC. You will partner with Finance, Brand Marketing, Creative, and Technology to execute a data-driven digital commerce strategy and build a

Qualifications

• 8+ years of ecommerce and/or digital marketing with P&L ownership.
• 4+ years of team leadership across multiple functions.
• Proven track record growing DTC P&L with revenue and customer growth.
• Deep expertise in performance media and CRM.
• Shopify Plus expertise and analytics tools.
• Experience with CRM platforms (Klaviyo) and loyalty programs.
• Strong budgets, attribution, and incrementality testing.
• Strong communication to senior leadership across functions.
• Cross-functional collaboration in a fast-paced environment.
• Curiosity and collaborative mindset.

Responsibilities

• Own DTC P&L strategy including revenue forecasting and margin targets.
• Lead annual and multi-year DTC business plans.
• Partner with Finance to build financial models and conduct reviews.
• Set DTC pricing, promotions, and margin optimization.
• Manage the DTC budget across media, technology, and operations.
• Own end-to-end performance media strategy and execution.
• Coordinate with agency/tech partnerships for CAC, ROAS, and incremental revenue.
• Develop CRM and lifecycle marketing strategies to drive retention.
• Design customer journeys and segmentation for personalized comms.
• Own loyalty/subscription program strategy and KPIs.
• Lead cross-functional team alignment with product marketing and brand.
• Ensure site content, ADA compliance, and merchandising meet standards.

Skills

P&L ownership

Team leadership

Performance media

CRM & lifecycle

Shopify Plus

Google Analytics

Klaviyo

DTC merchandising

Tools

ContentSquare

Job description

Sol de Janeiro, a globally recognized beauty brand headquartered in New York, seeks a Director of Ecommerce, DTC to own the end-to-end Direct-to-Consumer business for soldejaneiro.com and Tik Tok Shop. You will lead the DTC P&L, drive revenue, margin, and customer growth while shaping CRM, lifecycle marketing, and performance media.

Reports to the VP, DTC. You will partner with Finance, Brand Marketing, Creative, and Technology to execute a data-driven digital commerce strategy and build a