Head of Digital Revenue & Conversion

Allegiant; Las Vegas (NV); On-site; USD 150,000 - 175,000; Full time

Job summary

Allegiant is seeking a Director of Digital Revenue to lead strategy, performance, and execution of the company's digital commerce experience, focusing on improving website and app conversion and enhancing digital merchandising to grow total revenue.

You will oversee CMS, testing tools (A/B/MVT), personalization, data platforms, and analytics (Google Analytics), partnering with IT, Product, Marketing, Revenue, and UI/UX to translate insights into revenue-driving customer experiences.

Qualifications

• Combination of Education and Experience will be considered.
• Must be authorized to work in the US.
• Minimum seven (7) years of eCommerce experience.
• Strong analytical and leadership skills.

Responsibilities

• Lead Allegiant's ecommerce strategy for digital experience and conversion.
• Oversee website/martech capabilities and analytics to drive revenue.
• Partner with Revenue, Pricing, Marketing, Product, IT and UX teams to improve total revenue.
• Develop and maintain performance baselines and measurable KPIs.

Skills

Ecommerce strategy

Digital merchandising

A/B testing

Analytics

Cross-functional leadership

Education

Bachelor's degree in Marketing/Business

Tools

Google Analytics

A/B testing platforms

Job description

Allegiant is seeking a Director of Digital Revenue to lead strategy, performance, and execution of the company's digital commerce experience, focusing on improving website and app conversion and enhancing digital merchandising to grow total revenue.

You will oversee CMS, testing tools (A/B/MVT), personalization, data platforms, and analytics (Google Analytics), partnering with IT, Product, Marketing, Revenue, and UI/UX to translate insights into revenue-driving customer experiences.