Head of Digital Insights & Optimization

Optimum; New York, Northern (NY, KY); Hybrid; USD 141,000 - 202,000; Full time

Job summary

Optimum is seeking a Director, Digital Insights & Optimization to lead a team driving growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem. You will own website analytics, customer journey performance, testing strategy, and optimization across acquisition and existing customer experiences.

You will translate insights into actionable recommendations, partner with Product, Technology, and Marketing, and establish standards for attribution, tracking,

Qualifications

• 8+ years of experience in Digital Analytics, CRO, Digital Product Analytics, eCommerce, or related disciplines.
• Proven experience optimizing acquisition funnels, landing pages, checkout experiences, and customer self-service journeys.
• Deep expertise with Adobe Analytics and digital reporting platforms.
• Strong experience with A/B testing, multivariate testing, experimentation methodologies, and attribution frameworks.

Responsibilities

• Own the A/B testing and experimentation roadmap across acquisition funnels, landing pages, checkout flows, and self-service journeys — from conversion rate optimization frameworks and prioritization through execution and results.
• Drive measurable improvement in conversion, revenue, and engagement metrics based on customer behavior and expected ROI.
• Set testing and measurement best practices across the Digital Commerce org.
• Partner across Product and Technology to define requirements and measurement plans for new initiatives.

Skills

Digital analytics

CRO / optimization

Adobe Analytics

A/B testing

Executive communication

Cross-functional leadership

Forecasting & ROI modeling

Data-driven decision making

Tools

Adobe Experience Cloud

Customer Journey Analytics

Experimentation platforms

Job description

Optimum is seeking a Director, Digital Insights & Optimization to lead a team driving growth through data-driven insights, experimentation, and CRO across the Optimum digital ecosystem. You will own website analytics, customer journey performance, testing strategy, and optimization across acquisition and existing customer experiences.

You will translate insights into actionable recommendations, partner with Product, Technology, and Marketing, and establish standards for attribution, tracking,