Senior Director, Digital Media & Analytics Leader

RiseMe

New York (NY)

On-site

USD 161,000 - 230,000

Full time

5 days ago

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Job summary

Optimum, a leader in connectivity, seeks a Senior Director, Digital Media & Analytics in New York to lead strategy, planning, and performance across paid search, paid social, programmatic, and display. You will manage a team and partner with GTM, marketing, ecommerce, analytics, product and senior leadership to translate insights into actions.

You will drive full-funnel planning, optimize budgets, and connect media plans with upper funnel and offline channels, delivering measurable outcomes

Qualifications

Bachelor’s degree in marketing, advertising, business, analytics or related field; advanced degree preferred.
12+ years in paid media, digital advertising or performance marketing with measurable results.
5+ years leading high-performing teams and steering senior stakeholders.
Deep expertise across paid search, paid social, programmatic and display channels.

Responsibilities

Own digital media strategy across paid search, social, programmatic, and display to align with KPIs.
Lead full-funnel planning, activation, forecasting, and budget allocation for acquisition and efficiency.
Coordinate across GTM, marketing, eCommerce, regional, sales, analytics, product, and leadership.
Mentor a high-performing team; set priorities, accountability and growth plans.
Establish media analytics routines and translate data into clear business recommendations.