Head of Digital Growth & Loyalty

Pura Vida Miami Llc; Miami (FL); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health & Wellness – Medical, Dental &

PTO

Discounted Meals

Growth Opportunities

401(k) Plan with Company Match

Job summary

Pura Vida Miami seeks a Senior Director of Digital Marketing / Growth to lead the brand's digital business ecosystem from our Miami headquarters. You will own strategy, roadmap and performance across digital guest experiences, including first‑party ordering, mobile app, loyalty, CRM, marketplaces and local listings.

You will partner with IT, Operations and Culinary to ensure offerings are commercially effective, optimize channels, drive guest acquisition, retention and lifetime value, and build

Qualifications

• 10+ years of Digital Marketing, eCommerce, Growth, Customer Experience within restaurant, hospitality, retail or consumer industries.
• Strong understanding of customer lifecycle marketing, performance media, marketing technology and digital analytics.
• Demonstrated ownership of a digital P&L or significant digital revenue channel.
• Deep experience managing first‑party digital ordering platforms, mobile applications, CRM, loyalty programs and third‑party marketplaces.
• Experience leading cross‑functional initiatives involving Marketing, Operations, and Technology teams.
• Excellent leadership skills with analytical mindset and attention to detail.

Responsibilities

• Develop and lead end‑to‑end digital growth strategy aligned with company objectives.
• Own the digital business roadmap across guest acquisition, digital ordering, loyalty, CRM, marketplace growth and customer experience.
• Identify opportunities to increase digital revenue, frequency, customer lifetime value and operational efficiency.
• Serve as the business owner for the company's digital ecosystem and partnerships.
• Lead paid digital acquisition across Meta, Google, TikTok and emerging platforms.
• Own performance across digital ordering channels (website, app, third‑party platforms) and optimize AOV, conversion and retention.
• Lead loyalty, CRM and lifecycle marketing; personalize journeys to drive engagement.
• Ensure best‑in‑class UX across all digital touchpoints and coordinate with IT, Operations and Culinary.

Skills

Digital Marketing

eCommerce

Growth

Customer Experience

Loyalty Programs

Cross-functional Leadership

Marketing Technology

Tools

CRM

Loyalty Platforms

Mobile Apps

Job description

Pura Vida Miami seeks a Senior Director of Digital Marketing / Growth to lead the brand's digital business ecosystem from our Miami headquarters. You will own strategy, roadmap and performance across digital guest experiences, including first‑party ordering, mobile app, loyalty, CRM, marketplaces and local listings.

You will partner with IT, Operations and Culinary to ensure offerings are commercially effective, optimize channels, drive guest acquisition, retention and lifetime value, and build