Senior Director, Customer Lifecycle & Data Activation

Virgin Hotels, LLC; Miami (FL); Ibrido; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Virgin Hotels Collection seeks a Senior Director of Customer Lifecycle Marketing in Miami to own the data-driven guest experience. You will drive the IRU/CDP program, lead a small specialist team, and partner with loyalty, marketing, and IT to convert data insights into measurable guest value.

You will shape identity, segmentation and activation across PMS/booking, CRM, loyalty and paid media, delivering personalized experiences and revenue growth for a multi-property hospitality brand.

Competenze

• 10-12+ years in CRM, lifecycle marketing, customer data or marketing technology, incl. 3-5 years with a CDP or unification project.
• Hospitality, travel or multi-property loyalty experience preferred.
• Hybrid commercial and technical fluency; ability to challenge data models and commercial hypotheses.

Mansioni

• Own the IRU/CDP implementation roadmap with IRU, IT and data teams.
• Define guest identity framework across loyalty, CRM, booking and mobile systems.
• Stand up data governance, Consent, retention policies and GDPR alignment.
• Define segmentation framework (RFM, behavioral, lifecycle) and manage backlog.
• Lead a two-to-three person team spanning CRM, data & analytics, loyalty or campaigns.
• Translate segments into lifecycle activation with marketing automation and paid media.

Conoscenze

CRM

Lifecycle marketing

CDP

Marketing technology

Strumenti

Salesforce

CRM systems

Descrizione del lavoro

Virgin Hotels Collection seeks a Senior Director of Customer Lifecycle Marketing in Miami to own the data-driven guest experience. You will drive the IRU/CDP program, lead a small specialist team, and partner with loyalty, marketing, and IT to convert data insights into measurable guest value.

You will shape identity, segmentation and activation across PMS/booking, CRM, loyalty and paid media, delivering personalized experiences and revenue growth for a multi-property hospitality brand.