Director of Digital Growth & Experience

Pura Vida Miami; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health & Wellness – Medical, Dental & Vision

PTO

Discounted Meals

401(k) Plan With Company Match

Job summary

A growing hospitality brand in Miami seeks a Digital Marketing Manager to own and evolve the digital strategy. Responsibilities include optimizing the website performance, managing paid media channels, and leading email retention strategies. The ideal candidate should have 7-10 years of experience in digital marketing, with a passion for hospitality and wellness. Benefits include health insurance, PTO, and a 401(k) plan with company match.

Qualifications

• Strong understanding of website optimization.
• Experience in managing agencies or developers.
• Passionate about wellness and lifestyle brands.

Responsibilities

• Own and evolve the digital strategy aligned with brand goals.
• Lead digital innovation across guest engagement.
• Optimize the online ordering experience on web and app.
• Oversee email and push notification strategies for retention.

Skills

Digital marketing

eCommerce

Analytical skills

Performance marketing

Education

7–10+ years of experience in digital marketing

Tools

Google Analytics

Shopify

WordPress

Job description

A growing hospitality brand in Miami seeks a Digital Marketing Manager to own and evolve the digital strategy. Responsibilities include optimizing the website performance, managing paid media channels, and leading email retention strategies. The ideal candidate should have 7-10 years of experience in digital marketing, with a passion for hospitality and wellness. Benefits include health insurance, PTO, and a 401(k) plan with company match.