Creative Director: Brand Experience & Storytelling

Pura Vida Miami Llc; Miami (FL); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Paid Time Off

Employee discounts

Job summary

Pura Vida Miami, headquartered in Miami, seeks a Creative Director to lead brand expression, visual identity and ongoing campaigns. You will oversee the Graphic Design and Content Production teams, partner with Marketing, Digital and Operations, and drive world‑class creative across channels.

The ideal candidate balances brand storytelling with operational speed and commercial impact, with a track record of delivering exceptional, on-brand experiences for guests.

Qualifications

• 8+ years of creative leadership experience within hospitality, restaurants, lifestyle, retail or consumer brands.
• Proven experience leading multidisciplinary creative teams, including graphic design, content production, photography and video.
• Fluency with modern creative tools and workflows, including Adobe Creative Suite, Figma and emerging AI-assisted creative tools.

Responsibilities

• Define and continuously evolve Pura Vida's creative expression across every guest touchpoint.
• Lead the creative development of all initiatives, including seasonal campaigns, menu launches, partnerships, restaurant openings and brand moments.
• Collaborate with Brand Marketing Director to develop creative platforms, storytelling and campaign concepts.
• Oversee photography, video production, social-first content, editorial content, copywriting and campaign assets.
• Build an efficient content production model that supports planned campaigns and real-time opportunities.

Skills

Creative leadership

Brand strategy

Team leadership

Campaign development

Brand systems

Multidisciplinary collaboration

Adobe Creative Suite

Figma

Tools

Adobe Creative Suite

Figma

Job description

Pura Vida Miami, headquartered in Miami, seeks a Creative Director to lead brand expression, visual identity and ongoing campaigns. You will oversee the Graphic Design and Content Production teams, partner with Marketing, Digital and Operations, and drive world‑class creative across channels.

The ideal candidate balances brand storytelling with operational speed and commercial impact, with a track record of delivering exceptional, on-brand experiences for guests.