Head of Digital Content & Social Media

Talently; Miami (FL); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

Talently is seeking a Director of Digital Content & Social Media in Miami to lead strategic content across social, websites, email, and mobile platforms. The role combines creative direction with a data-driven digital strategy to elevate a portfolio of hospitality brands.

You will supervise a team, mentor agencies, and collaborate with brand, PR, influencer, and property teams to deliver integrated campaigns that drive engagement and business results.

Qualifications

• 10+ years leading digital content, social media, and marketing.
• Enterprise-level digital content strategies that build brand awareness and performance.
• Proven leadership of teams and managing agency partners and vendors.
• Directing photo/video shoots, creative direction, and editorial development.
• Strong CMS knowledge (Drupal/WordPress) and UX/content strategy.

Responsibilities

• Lead digital content strategy across social media, websites, email, mobile and emerging channels.
• Set editorial, creative, and governance standards for brand consistency.
• Lead, mentor, and develop a high-performing team and manage external partners.
• Advise property marketing teams and align content calendars and campaigns.
• Oversee website, CMS, app and email content to stay current and engaging.
• Direct social-first content production including photography, video, blogs, and storytelling.
• Partner with brand, PR, influencer, F&B, and digital teams on campaigns.
• Analyze channel performance and insights to optimize engagement and results.

Skills

Digital leadership

Social media strategy

Agency management

Creative direction

Editorial judgment

CMS (Drupal/WordPress)

CRM/Email marketing

Analytics & insights

Cross-functional leadership

Education

Bachelor’s degree in Marketing/Communications

Tools

Salesforce Marketing Cloud

Job description

Talently is seeking a Director of Digital Content & Social Media in Miami to lead strategic content across social, websites, email, and mobile platforms. The role combines creative direction with a data-driven digital strategy to elevate a portfolio of hospitality brands.

You will supervise a team, mentor agencies, and collaborate with brand, PR, influencer, and property teams to deliver integrated campaigns that drive engagement and business results.