Head of Digital Growth & Customer Experience

Family Express; Valparaiso (IN); On-site; USD 120,000 - 180,000; Full time

Job summary

Family Express in Valparaiso, IN is seeking a Director of Digital Marketing to lead the digital customer experience across web, mobile app, CRM, loyalty, social media, digital advertising, and digital commerce. This role owns the P&L for digital channels and drives revenue growth and profitability through integrated strategies that engage customers and expand off-premise sales.

As a senior leader, you will build and mentor the digital marketing team, collaborate cross-functionally, and translate

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 7+ years in digital marketing, customer engagement, CRM, loyalty.
• 3+ years of leadership experience with team development.
• Experience leading digital strategy across multiple customer-facing channels.

Responsibilities

• Provides strategic leadership for the digital customer experience across web, mobile app, CRM, loyalty, social media, and digital advertising.
• Owns the P&L for digital and off-premise sales across owned channels and third-party delivery platforms.
• Leads, develops, and coaches the digital marketing team with a clear roadmap and goals.
• Collaborates cross-functionally to align digital initiatives with business plans.
• Develops digital strategy, performance metrics, and reporting for executives.

Skills

Digital marketing

CRM

Loyalty programs

Leadership

Team leadership

Education

Bachelor's degree in Marketing

Graduate degree in Marketing

Job description

Family Express in Valparaiso, IN is seeking a Director of Digital Marketing to lead the digital customer experience across web, mobile app, CRM, loyalty, social media, digital advertising, and digital commerce. This role owns the P&L for digital channels and drives revenue growth and profitability through integrated strategies that engage customers and expand off-premise sales.

As a senior leader, you will build and mentor the digital marketing team, collaborate cross-functionally, and translate