Head of Digital Growth & ABM for B2B SaaS

Firstup; Chicago (IL); On-site; USD 200,000 - 220,000; Full time

Job summary

Firstup seeks a Head of Digital Marketing in Chicago to lead global growth, owning digital demand, the website, paid channels, content strategy, and lifecycle marketing while partnering with Sales, Product, CS, and Marketing Operations.

This player-coach will build a high-performing team, drive data-driven investment and optimization, and ensure pipeline, bookings, platform adoption, and retention across markets.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or equivalent experience.
• 10+ years in Digital Marketing; 4+ years in leadership within a B2B SaaS organization.
• Deep expertise with modern marketing tech platforms including Clay, Demandbase, Marketo, and Qualified.
• Proven success driving digital marketing programs, ideally with enterprise GTM models.
• A "player-coach" who enjoys both strategy and hands-on execution.
• Experienced in delivering high-performing digital demand generation in growth-focused companies.
• Comfortable prioritizing ruthlessly for impact and effectiveness.
• Bookings-focused with strong fluency in analytics, attribution, and marketing-sales partnership.
• Thrives in a fast-paced, multi-project environment.

Responsibilities

• Lead digital demand generation strategy aligned with bookings growth and platform adoption.
• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate and other channels.
• Develop top-of-funnel ABM programs and establish criteria for advancing accounts.
• Partner with Sales, Product, and CS to drive pipeline, product engagement, and retention.
• Own the company website as a growth asset and optimize conversion.
• Lead content strategy to support the full buyer journey and improve conversions.
• Establish a rigorous operating cadence around goals, investments, and insights.
• Attract and retain high-performing talent and coach the team.
• Collaborate with Digital CS for integrated campaigns that reinforce value.

Skills

Digital marketing leadership

ABM strategy

Marketing analytics

Go-to-market strategy

Team leadership

Marketing operations alignment

Education

Bachelor's degree in Business Administration or Marketing

Tools

Clay

Demandbase

Marketo

Qualified

Job description

Firstup seeks a Head of Digital Marketing in Chicago to lead global growth, owning digital demand, the website, paid channels, content strategy, and lifecycle marketing while partnering with Sales, Product, CS, and Marketing Operations.

This player-coach will build a high-performing team, drive data-driven investment and optimization, and ensure pipeline, bookings, platform adoption, and retention across markets.