Head of Digital Experience & Subscriptions

Colonial Group; Washington (District of Columbia); Hybrid; USD 180,000 - 230,000; Full time

Job summary

ACAMS is seeking a Director of Digital to own the strategy and delivery of ACAMS.org and the Digital Ecosystem. You will translate goals into a prioritized backlog and ship continuously in an agile environment, collaborating with Marketing, Product, Sales, Operations, and News/Intelligence.

You will shape the product vision for end-to-end digital experiences, drive KPI-based optimization, and lead executive updates on progress, risks, and results.

Qualifications

• 8–10+ years in digital product management, digital experience, or e-commerce leadership, including ownership of a revenue-generating website or digital platform.
• Proven success managing a cross-functional backlog and shipping through agile processes (Scrum/Kanban) with internal teams and external partners.
• Experience with subscription, membership, or premium content business models; familiarity with CMS, e-commerce, CRM, and analytics platforms.
• Strong stakeholder management and executive communication skills — able to build consensus across divisions with competing priorities.
• Data-driven decision-maker comfortable with web analytics, A/B testing, and customer journey optimization.
• Bachelor’s degree required; advanced degree or product management certification a plus. Familiarity with professional associations, credentialing, or B2B publishing environments is a strong plus

Responsibilities

• Develop and maintain the roadmap for ACAMS.org, with stakeholder buy-in, spanning the full Digital Lifecycle: Find, Try, Buy, Renew, and Consume
• Play a leading role in defining the product vision for the ACAMS Digital Ecosystem — an end-to-end digital experience supporting ACAMS members across their professional journeys, from first certification through ongoing intelligence and community engagement
• Drive stakeholder alignment across Marketing, Product, Sales, Operations, and News/Intelligence divisions to maintain a unified backlog and prioritize website changes against business impact
• Own the ongoing release of website enhancements and bug fixes through an agile delivery process, partnering with engineering, design, and vendor teams on sprint planning, QA, and launch
• Optimize the digital commerce and subscription experience — conversion, self-service, and renewal — for products including premium news and intelligence content
• Define and track KPIs for digital performance (traffic, conversion, engagement, retention) and use data and user research to inform prioritization
• Lead and participate in regular executive updates on roadmap progress, results, and risks

Skills

Leadership

Backlog management

Agile delivery

Stakeholder management

Data-driven decisions

Web analytics

A/B testing

Cross-functional collaboration

Education

Bachelor's degree

PM certification a plus

Tools

CMS

E-commerce platforms

CRM systems

Analytics tools

Job description

ACAMS is seeking a Director of Digital to own the strategy and delivery of ACAMS.org and the Digital Ecosystem. You will translate goals into a prioritized backlog and ship continuously in an agile environment, collaborating with Marketing, Product, Sales, Operations, and News/Intelligence.

You will shape the product vision for end-to-end digital experiences, drive KPI-based optimization, and lead executive updates on progress, risks, and results.