Director of Digital Platforms & Marketing Automation

AMERICAN MANAGEMENT ASSOC.; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

American Management Association (AMA) seeks a Director, Digital Platforms & Marketing Automation to lead AMA's digital marketing ecosystem, including website management, marketing automation, and customer experience initiatives.

This role will turn strategy into automated journeys, optimize campaigns, and partner with internal teams and external agencies to drive engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
• 7+ years of experience in digital marketing, marketing automation, website management, e‑commerce, or related roles.
• Hands‑on experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud, Marketo, Eloqua, or similar tools.
• Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
• Experience managing or supporting a complex customer-facing website and working with web development agencies.

Responsibilities

• Build and optimize automated customer journeys including lead nurture and post‑purchase programs.
• Improve email segmentation, personalization, testing, deliverability, and conversion.
• Manage ongoing enhancement of AMA's website and digital customer experience (navigation, search, forms, landing pages, checkout).
• Translate business needs into requirements for AMA's website development agency and manage projects to completion.
• Use GA4, CRM data, and testing to identify opportunities and improve performance.
• Identify uses of AI and emerging marketing technologies to improve productivity and personalization.
• Collaborate across Marketing, Sales, Product, IT, and external partners on digital initiatives.
• Perform other related duties as assigned.

Skills

Digital marketing

Marketing automation

Website management

Customer journeys

Analytics & testing

Agency coordination

CRM data

Education

Bachelor's degree in Marketing/Business/related field

Tools

Salesforce Marketing Cloud

Marketo

Eloqua

Adobe Campaign

Job description

American Management Association (AMA) seeks a Director, Digital Platforms & Marketing Automation to lead AMA's digital marketing ecosystem, including website management, marketing automation, and customer experience initiatives.

This role will turn strategy into automated journeys, optimize campaigns, and partner with internal teams and external agencies to drive engagement and conversions.