Director of Digital Platforms & Marketing Automation

American Management Association; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

American Management Association (AMA) is seeking a Director, Digital Platforms & Marketing Automation to lead and advance AMA's digital marketing ecosystem. This hands-on leader will execute and improve our website, marketing automation, and digital customer experience.

The role turns strategy into automated customer journeys, website enhancements, and measurable improvements in engagement and conversion. The ideal candidate has strong enterprise marketing automation experience and will

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, or related field.
• 7+ years of experience in digital marketing, marketing automation, website management, or related digital roles.
• Hands-on experience with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform such as Marketo, Eloqua, Adobe Campaign, Braze, or similar tools.
• Experience building automated customer journeys, workflows, segmentation, and lifecycle marketing programs.
• Experience managing or supporting a complex customer-facing website and working with web development agencies or technical partners.
• Strong understanding of digital analytics, testing, conversion optimization, CRM data, and customer journeys.
• Ability to move between hands-on execution, analysis, project management, and agency coordination.

Responsibilities

• Build and optimize automated customer journeys across nurture, abandoned cart, cross-sell, renewal, and post-purchase programs.
• Improve email segmentation, personalization, testing, deliverability, and conversion.
• Oversee AMA website and digital customer experience including navigation, forms, landing pages, and checkout.
• Translate business needs into clear requirements for the website development agency and manage projects.
• Leverage GA4, CRM data, and testing to identify opportunities and improve performance.
• Explore AI and emerging marketing tech to boost productivity, personalization, analytics, or CX.
• Collaborate across Marketing, Sales, Product, IT, and external partners on digital initiatives.
• Perform other related duties as assigned.

Skills

Digital marketing

Marketing automation

Website management

Analytics

Lifecycle marketing

CRM data

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Marketo

Eloqua

Adobe Campaign

Braze

GA4

Job description

American Management Association (AMA) is seeking a Director, Digital Platforms & Marketing Automation to lead and advance AMA's digital marketing ecosystem. This hands-on leader will execute and improve our website, marketing automation, and digital customer experience.

The role turns strategy into automated customer journeys, website enhancements, and measurable improvements in engagement and conversion. The ideal candidate has strong enterprise marketing automation experience and will