Head of Digital Commerce & Growth Transformation

Cole-Parmer Instrument Company; Vernon Hills (IL); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) company match

Paid Time Off (15 days annually)

Tuition Assistance

Job summary

Antylia Scientific, the home of trusted scientific brands including Cole-Parmer, Environmental Express and ZeptoMetrix, seeks a Director of Digital Commerce & Growth. This onsite role in Vernon Hills, IL leads digital channels, website modernization, and growth programs across acquisition, conversion, catalog/content, marketplaces, and lead generation.

You will guide a multi-disciplinary team, partner with IT and Finance, and own the digital scorecard and forecasting.

Qualifications

• 10+ years of progressive experience in digital commerce or digital marketing, including 5+ years leading multi-disciplinary teams.
• Led at least one major website redesign or eCommerce replatform from business case through launch.
• Proven command of paid search, SEO and lifecycle marketing at scale, with analytical rigor on incrementality and return.
• Experience in B2B or considered-purchase commerce, including large catalogs and mixed account and guest customers.
• Experience aligning marketing and sales through lead management, routing and follow-up processes.
• Experience managing agencies, technology vendors and offshore teams.
• Life science, laboratory, industrial or B2B distribution environment experience.
• Marketplace and AI-enabled personalization experience.
• Hands-on familiarity with web analytics, email marketing and search and merchandising platforms; multi-brand environments.

Responsibilities

• Lead paid search, SEO and emerging discovery channels, with accountability for return on investment and cost per acquisition.
• Set media planning, budget and testing standards, and hold agency partners to defined performance standards.
• Own the site experience, including UX, search, merchandising and personalization, and run experimentation to improve conversion and order value.
• Build email and lifecycle marketing programs (triggers, win-back, cross-sell) that increase repeat purchase and customer value.
• Lead website redesign and platform modernization programs from requirements through launch and post-launch optimization, partnering with IT and external build partners.
• Expand marketplace, distributor and partner channels, including product feeds and retail media, and evaluate new commerce models.
• Lead generation and routing: lead capture, scoring and routing to field or inside sales, with an agreed follow-up service level.
• Run the shared campaign calendar, including executing cross-sell campaigns.
• Own the digital scorecard, attribution methodology and forecasting in partnership with Finance, and report results to executive leadership.
• Identify new growth opportunities, build the business case and validate them through structured tests.
• Lead, coach and develop a multi-disciplinary team, and run a shared delivery backlog and operating rhythm with IT.
• Manage budget, agencies, technology vendors and offshore resources, holding partners to defined performance standards.

Skills

Digital commerce

Paid search

SEO

Lifecycle marketing

B2B eCommerce

Lead management

Agency management

AI personalization

Web analytics

Email marketing

Multi-brand

Website redesign

Education

Bachelor's degree + MBA preferred

Job description

Antylia Scientific, the home of trusted scientific brands including Cole-Parmer, Environmental Express and ZeptoMetrix, seeks a Director of Digital Commerce & Growth. This onsite role in Vernon Hills, IL leads digital channels, website modernization, and growth programs across acquisition, conversion, catalog/content, marketplaces, and lead generation.

You will guide a multi-disciplinary team, partner with IT and Finance, and own the digital scorecard and forecasting.