Director, Digital Commerce & Growth

Cole-Parmer Instrument Company; Vernon Hills (IL); On-site; USD 180,000 - 220,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) company match

Paid Time Off (15 days annually)

Tuition Assistance

Job summary

Antylia Scientific, the home of trusted scientific brands including Cole-Parmer, Environmental Express and ZeptoMetrix, seeks a Director of Digital Commerce & Growth. This onsite role in Vernon Hills, IL leads digital channels, website modernization, and growth programs across acquisition, conversion, catalog/content, marketplaces, and lead generation.

You will guide a multi-disciplinary team, partner with IT and Finance, and own the digital scorecard and forecasting.

Qualifications

• 10+ years of progressive experience in digital commerce or digital marketing, including 5+ years leading multi-disciplinary teams.
• Led at least one major website redesign or eCommerce replatform from business case through launch.
• Proven command of paid search, SEO and lifecycle marketing at scale, with analytical rigor on incrementality and return.
• Experience in B2B or considered-purchase commerce, including large catalogs and mixed account and guest customers.
• Experience aligning marketing and sales through lead management, routing and follow-up processes.
• Experience managing agencies, technology vendors and offshore teams.
• Life science, laboratory, industrial or B2B distribution environment experience.
• Marketplace and AI-enabled personalization experience.
• Hands-on familiarity with web analytics, email marketing and search and merchandising platforms; multi-brand environments.

Responsibilities

• Lead paid search, SEO and emerging discovery channels, with accountability for return on investment and cost per acquisition.
• Set media planning, budget and testing standards, and hold agency partners to defined performance standards.
• Own the site experience, including UX, search, merchandising and personalization, and run experimentation to improve conversion and order value.
• Build email and lifecycle marketing programs (triggers, win-back, cross-sell) that increase repeat purchase and customer value.
• Lead website redesign and platform modernization programs from requirements through launch and post-launch optimization, partnering with IT and external build partners.
• Expand marketplace, distributor and partner channels, including product feeds and retail media, and evaluate new commerce models.
• Lead generation and routing: lead capture, scoring and routing to field or inside sales, with an agreed follow-up service level.
• Run the shared campaign calendar, including executing cross-sell campaigns.
• Own the digital scorecard, attribution methodology and forecasting in partnership with Finance, and report results to executive leadership.
• Identify new growth opportunities, build the business case and validate them through structured tests.
• Lead, coach and develop a multi-disciplinary team, and run a shared delivery backlog and operating rhythm with IT.
• Manage budget, agencies, technology vendors and offshore resources, holding partners to defined performance standards.

Skills

Digital commerce

Paid search

SEO

Lifecycle marketing

B2B eCommerce

Lead management

Agency management

AI personalization

Web analytics

Email marketing

Multi-brand

Website redesign

Education

Bachelor's degree + MBA preferred

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director, Digital Commerce & Growth

Job Title: Director, Digital Commerce & Growth

Reports To: SVP/GM

FLSA Status (Exempt/Non-Exempt): Exempt

FLSA Status (Exempt/No

About Antylia Scientific:

At Antylia Scientific, we believe the future of science is shaped by the collective power of expertise.

As the home of trusted scientific brands—including Cole-Parmer, Environmental Express and ZeptoMetrix,we bring together specialized knowledge, innovative products, and dedicated people to help laboratories, manufacturers, healthcare organizations, and researchers around the world solve complex challenges and improve lives.

Our teams support customers across life sciences, diagnostics, environmental, industrial, and academic markets with solutions that advance research, improve quality, protect communities, and drive scientific progress.

What makes Antylia unique is the expertise of our people. Across our brands and functions, we collaborate to share knowledge, solve problems, and create better outcomes for our customers. Every employee contributes to a culture built on innovation, integrity, collaboration, and continuous improvement.

If you're passionate about making an impact through science, technology, and customer-focused innovation, you'll find opportunities to grow your career while helping shape the future of science.

About the Job:

The Director, Digital Commerce & Growth leads Antylia’s digital commerce, digital marketing and web experience capabilities and drives the company’s digital transformation journey. This leader is accountable for the performance of our eCommerce channels, leads website redesign and platform modernization programs, and builds growth opportunities across acquisition, conversion and retention, catalog and content, marketplaces, and lead generation. The Director partners with Information Technology, business leaders and Finance, and leads a multi-disciplinary team of digital marketing, eCommerce, content and analytics professionals supported by agency partners. This is an onsite role based in Vernon Hills, Illinois.

How You Will Contribute:

Acquire

• Lead paid search, SEO and emerging discovery channels, with accountability for return on investment and cost per acquisition.
• Set media planning, budget and testing standards, and hold agency partners to defined performance standards.

Convert and Retain

• Own the site experience, including UX, search, merchandising and personalization, and run experimentation to improve conversion and order value.
• Build email and lifecycle marketing programs (triggers, win-back, cross-sell) that increase repeat purchase and customer value.
• Lead website redesign and platform modernization programs from requirements through launch and post-launch optimization, partnering with IT and external build partners.

Catalog and Content

• Raise product data completeness and content quality through product information management, SEO content and catalog governance.
• Support new product launches with timely, accurate digital content.

Marketplaces and Partners

• Expand marketplace, distributor and partner channels, including product feeds and retail media, and evaluate new commerce models.

Lead Generation and Routing

• Lead capture, scoring and routing to field or inside sales, with an agreed follow-up service level.
• Run the shared campaign calendar, including executing cross-sell campaigns.

Performance and Growth

• Own the digital scorecard, attribution methodology and forecasting in partnership with Finance, and report results to executive leadership.
• Identify new growth opportunities, build the business case and validate them through structured tests.

Leadership and Operations

• Lead, coach and develop a multi-disciplinary team, and run a shared delivery backlog and operating rhythm with IT.
• Manage budget, agencies, technology vendors and offshore resources, holding partners to defined performance standards.

What You’ll Bring That Excites Us:

• Bachelor’s degree in business, marketing, engineering or a related field; MBA preferred.
• 10+ years of progressive experience in digital commerce or digital marketing, including 5+ years leading multi-disciplinary teams.
• Led at least one major website redesign or eCommerce replatform from business case through launch.
• Proven command of paid search, SEO and lifecycle marketing at scale, with analytical rigor on incrementality and return.
• Experience in B2B or considered-purchase commerce, including large catalogs and mixed account and guest customers.
• Experience aligning marketing and sales through lead management, routing and follow-up processes.
• Experience managing agencies, technology vendors and offshore teams.
• Life science, laboratory, industrial or B2B distribution environment experience.
• Marketplace and AI-enabled personalization experience.
• Hands-on familiarity with web analytics, email marketing and search and merchandising platforms; multi-brand environments.

What We Offer:

• Competitive Salary: Range: $180k - $220k depending on location, experience, and qualifications.
• Benefits coverage begins day 1, including the following:
  • Medical, Dental, Vision Insurance
  • Disability Insurance
  • Life Insurance
  • 401(k) company match
  • Paid Time Off (15 days annually)
  • Paid Holiday time (10 company-designated days)
  • Tuition Assistance
  • Additional benefits available with company package

This position has not been approved for Relocation Assistance.

The above statements are intended to describe the general nature and level of the work being performed by people assigned to this job. They are not an exhaustive list of all of the duties and responsibilities associated with it.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.