Head of Demand Gen — Remote, B2B Cybersecurity

Gurucul; United States; Remote; USD 175,000 - 200,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Employee Assistance Program (EAP)

401K

Paid Time Off

Paid Holidays

Job summary

Gurucul seeks a Head of Demand Generation to own digital demand end-to-end and drive the marketing‑sourced pipeline that fuels the sales team. You’ll manage paid and owned channels, ABM programs, and a webinar program to generate measurable pipeline and revenue.

You will partner with Field Marketing and Events, optimize nurture sequences, and own data‑driven decisions across time zones. Strong cybersecurity or enterprise SaaS background is a plus.

Qualifications

• 10+ years in B2B marketing, with at least 5 years leading demand generation for enterprise software, ideally in cybersecurity, SIEM, identity, or a closely related technical market.
• Track record of owning a marketing‑sourced pipeline number and hitting it, and the ability to walk us through how you built that pipeline channel by channel.
• Deep hands‑on experience running LinkedIn Ads and Google Ads at meaningful budgets, along with paid social, programmatic, and content syndication.
• Strong command of marketing automation and CRM, such as HubSpot and Salesforce, and comfort with attribution, funnel analytics, and building your own reports.
• Experience running ABM and intent‑driven programs for enterprise and large mid‑market buyers in the most effective way.
• A history of running webinar and email programs that produced pipeline you could point to in the CRM.
• Experience hiring and leading a team, and managing agents, agencies and vendors with clear expectations and accountability.
• A good working relationship with sales, built on shared definitions, shared numbers, and honest conversations when things are off track.
• Comfort working remotely across time zones with a global team, and the judgment to make budget decisions quickly with the data you have.

Responsibilities

• Own the digital demand generation strategy and plan, with marketing‑sourced pipeline targets.
• Lead and optimize paid media on LinkedIn, Google, and other channels with testing and budget management.
• Manage account‑based programs for named enterprise accounts using ABM platforms.
• Lead email marketing across nurture tracks, product and event promotion, and lifecycle programs.
• Oversee webinar program from topic selection to follow‑up and pipeline measurement.
• Oversee content syndication, review site, and third‑party lead generation partners.
• Coordinate with product marketing and content to translate launches into campaigns.
• Partner with Field Marketing on regional pipelines and cross‑channel campaigns.
• Collaborate with sales/BDR on lead definitions, routing, and SLAs; run regular pipeline reviews.
• Oversee marketing operations for demand gen, including marketing automation, CRM integration, lead scoring, attribution, and reporting.

Skills

Demand generation leadership

B2B marketing

LinkedIn Ads

Google Ads

ABM

Marketing analytics

Team leadership

Sales alignment

Remote collaboration

Marketing automation

Tools

HubSpot

Salesforce

Job description

Gurucul seeks a Head of Demand Generation to own digital demand end-to-end and drive the marketing‑sourced pipeline that fuels the sales team. You’ll manage paid and owned channels, ABM programs, and a webinar program to generate measurable pipeline and revenue.

You will partner with Field Marketing and Events, optimize nurture sequences, and own data‑driven decisions across time zones. Strong cybersecurity or enterprise SaaS background is a plus.