Head of Demand Gen & Growth — SaaS, AI-Driven

Therapy Brands Thrive, LLC; Georgia; Hybride; USD 150 000 - 230 000; Plein temps

Résumé du poste

Ensora Health is seeking a Head of Demand Generation to build and run the engine that drives pipeline for our healthcare SaaS products. This hands‑on leadership role requires GTM and PLG expertise, with experience adapting demand generation for SMB and velocity sales markets.

You will partner with Sales to align targets, definitions, and handoffs, optimize marketing tech stacks, and drive AI‑powered planning and optimization across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• MBA preferred.
• 10+ years in demand generation or digital marketing, with 5+ years in leadership, ideally in B2B SaaS.
• Healthcare IT or behavioral health experience is a plus.
• Proven record building demand generation programs that contributed to pipeline and revenue growth.
• Strong GTM and PLG experience including trial, freemium, or self-serve to paid conversions.
• Experience adapting demand generation for SMB and velocity markets.
• Hands‑on with HubSpot and Salesforce including lead scoring and attribution.
• Experience partnering with operations to improve lead quality and system performance.
• Practical experience using AI to speed up demand generation work.

Responsabilités

• Lead the design and execution of a demand generation strategy across SMB and velocity markets.
• Own campaigns across digital, paid, email, events, content, and partnerships.
• Set targets with Sales and ensure alignment on definitions and handoffs.
• Optimize HubSpot and Salesforce for lead quality, attribution, and reporting.
• Use data to test, measure, and optimize campaigns and spend with ROI focus.
• Lead, coach, and develop the demand generation team while contributing to strategy.

Connaissances

Demand generation leadership

SaaS marketing

GTM strategy

PLG

HubSpot

Salesforce

AI in marketing

Team leadership

Analytics

Formation

Bachelor’s degree in Marketing or related field

MBA

Outils

HubSpot

Salesforce

SEO tools

Description du poste

Ensora Health is seeking a Head of Demand Generation to build and run the engine that drives pipeline for our healthcare SaaS products. This hands‑on leadership role requires GTM and PLG expertise, with experience adapting demand generation for SMB and velocity sales markets.

You will partner with Sales to align targets, definitions, and handoffs, optimize marketing tech stacks, and drive AI‑powered planning and optimization across campaigns.