Head of Demand Generation

Ensora Health; Georgia; On-site; USD 150,000 - 210,000; Full time

Job summary

Ensora Health is seeking a Head of Demand Generation to build and lead the engine that drives pipeline for our healthcare SaaS products. This hands-on leadership role requires GTM and PLG expertise, with a focus on SMB and velocity markets, where speed and conversion matter.

You will report to the General Manager and partner with Sales to align targets and handoffs, while optimizing HubSpot and Salesforce for lead quality and attribution.

Qualifications

• 10+ years of experience in demand generation or digital marketing.
• Lead a SaaS demand gen program with measurable pipeline impact.
• Experience adapting demand generation for SMB and velocity markets.
• Hands-on experience with HubSpot and Salesforce.
• Proven AI-driven growth initiatives with tangible results.

Responsibilities

• Develop and execute a comprehensive demand generation strategy aligned with business goals.
• Design programs for SMB and velocity motions balancing volume and cost per lead.
• Lead multi-channel campaigns across digital, email, events, content, and partners.
• Collaborate with sales for targeting, scoring, routing, and pipeline goals.
• Drive GEO/LLM visibility strategies and AI-powered optimization.
• Manage budget and optimize ROI across channels.

Skills

Demand generation

Leadership

GTM strategy

PLG experience

HubSpot

Salesforce

AI in marketing

ROI analytics

Team coaching

Communication

Education

Bachelor’s degree in Marketing or related field

MBA preferred

Tools

HubSpot CRM

Salesforce CRM

Analytics tools

Job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices. Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

Ensora Health is looking for a Head of Demand Generation to build and run the engine that drives pipeline for our healthcare SaaS products. This is a hands‑on leadership role for someone who has led demand generation in a SaaS business, with strong go‑to‑market (GTM) and product‑led growth (PLG) experience, and who knows how to adapt demand generation to the SMB and velocity sales markets, where speed, volume, and conversion efficiency decide the outcome. You will report to the General Manager of the product and partner closely with the AVP of Sales to make sure marketing and sales share the same targets, definitions, and handoffs. You will work with the Head of Operations to keep our HubSpot and Salesforce environment tuned for lead quality and performance. You will also lead the way in using AI to speed up how the demand generation team plans, builds, tests, and learns. This is a player and coach role. You will lead a team and stay close enough to the work to set the standard for it.

• Build and execute a demand generation strategy that supports business goals and reaches key segments across the behavioral health, mental health, and rehabilitative therapy markets.
• Design demand programs for SMB and velocity motions, balancing volume, speed to lead, conversion, and cost per acquisition.
• Combine GTM and PLG tactics, including trials, free‑to‑paid conversion, and in‑product and lifecycle programs, to drive qualified pipeline and customer acquisition.
• Lead campaigns across digital, paid, email, events, content, and partner channels, and know when to build, buy, or cut.
• Partner with the AVP of Sales on target audiences, lead scoring, routing, follow‑up standards, and pipeline goals, with shared accountability for results.
• Work with the Head of Operations to continuously improve HubSpot and Salesforce for lead quality, attribution, reporting, and conversion performance.
• Use data to test, measure, and optimize campaign performance and spend, with clear reporting on pipeline, revenue contribution, and return on investment (ROI).
• Bring AI into the team’s daily work, including content creation, campaign testing, audience research, reporting, and workflow automation, and set expectations for how the team uses it responsibly.
• Develop and execute a Generative Engine Optimization (GEO) strategy to increase brand visibility, authority, and qualified demand across AI‑powered search and discovery platforms (e.g., ChatGPT, Perplexity, Google AI Overviews), integrating GEO with traditional SEO, content, and digital acquisition strategies.
• Own the demand generation budget and allocate resources to the channels and programs with the strongest returns.
• Collaborate with product marketing and customer success so messaging, positioning, and lifecycle programs stay aligned.
• Lead, coach, and develop the demand generation team, while contributing directly to strategy, campaign builds, and analysis as needed.

Qualifications

• Bachelor’s degree in Marketing, Business, related field or equivalent experience. MBA preferred.
• 10+ years of experience in demand generation or digital marketing, with at least 5 years in a leadership role, ideally in B2B SaaS. Healthcare IT or behavioral health experience is a plus.
• Proven record of building demand generation programs that contributed directly to pipeline and revenue growth.
• Strong GTM and PLG experience, including conversion from trial, freemium, or self‑serve motions to paid customers.
• Demonstrated success adapting demand generation for SMB and velocity markets.
• Hands‑on experience with HubSpot and Salesforce, including lead scoring, routing, attribution, and reporting.
• Experience partnering with operations leaders to improve lead quality and system performance over time.
• Practical, proven experience using AI to speed up demand generation work, with examples of how it improved speed, output, or results.
• Demonstrated experience implementing GEO/LLM visibility strategies, with measurable results in AI‑driven brand discovery, referral traffic, competitive visibility, or customer acquisition. Ability to articulate specific tactics, tools, and outcomes.
• Strong analytical skills, with experience measuring and optimizing marketing ROI and performance metrics.
• Experience managing a team while staying hands‑on, with a coaching style that builds skills and accountability.
• Excellent communication and collaboration skills, with the ability to work across functions and with senior leadership.
• Creative, growth‑minded thinker who is always testing new ways to reach and engage target audiences.

Additional Information

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team.

While we’ve outlined some key qualities we typically seek, it’s essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they’re not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria.

All your information will be kept confidential according to EEO guidelines.

At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community.

We will champion non‑discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status.

Ensora Health is an equal opportunity employer.

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