Head of Demand Generation & Growth (SaaS AI-Driven)

Therapy Brands Thrive

United States

On-site

USD 150,000 - 220,000

Full time

2 days ago

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Job summary

Ensora Health is seeking a Head of Demand Generation to build and run the engine that drives pipeline for our healthcare SaaS products.

This is a hands-on leadership role for someone who has led demand generation in a SaaS business, with strong go-to-market (GTM) and product-led growth (PLG) experience, and who knows how to adapt demand generation to the SMB and velocity sales markets, where speed, volume, and conversion efficiency decide the outcome.

Qualifications

Bachelor's degree in Marketing, Business, or related field; MBA is a plus.
10+ years in demand generation or digital marketing with 5+ in leadership, preferably B2B SaaS.
Proven record building programs that drive pipeline and revenue.

Responsibilities

Design and lead demand generation programs for SMB and velocity segments.
Combine GTM and PLG tactics to drive qualified pipeline and customer acquisition.
Lead campaigns across digital, paid, email, events, content, and partnerships.
Collaborate with Sales on audience, lead scoring, routing, and pipeline goals.
Improve HubSpot and Salesforce for lead quality, attribution, and reporting.
Use data to test, measure, and optimize campaign performance and ROI.
Leverage AI to speed up content, testing, audience research, and automation.