Head of Demand Gen & Growth — FinTech (Equity & Remote)

Hometap; United States; Remote; USD 220,000 - 240,000; Full time

Benefits offered by this job

Meaningful equity

Competitive compensation

Healthcare coverage

Generous PTO

Job summary

Hometap is seeking a Head of Demand Generation to own a large portion of the paid acquisition engine, reporting to the Chief Growth Officer. You will lead a small marketing team and manage a sizable annual media budget across paid search, paid social, and emerging channels, with accountability for volume, efficiency and lead quality.

You’ll optimize for down-funnel outcomes, build channel forecasts with Finance, and coach team members through performance readouts.

Qualifications

• 12+ years of performance or growth marketing experience
• 5+ years leading teams
• Experience managing a $15M+ annual paid media budget
• Experience in financial services or fintech preferred
• Experience optimizing multi-step conversion funnels
• Strong data-driven decision making and cross-functional collaboration
• Excellent communication with executives and stakeholders
• Bachelor’s degree in marketing, business, economics, or related field

Responsibilities

• Oversee paid search strategy across Google Ads and Microsoft Advertising
• Lead paid social across Meta, TikTok, and YouTube
• Direct channel testing with agency partners for emerging channels
• Own full-funnel optimization and downstream quality signals
• Drive conversion rate optimization with cross-functional teams
• Lead forecasting, budgeting, and unit-economics reporting
• Partner with Finance and Business Ops on planning and pacing
• Present performance insights to leadership
• Hire and mentor a high-performing team
• Collaborate with Creative on channel-specific messaging

Skills

Performance marketing

Team leadership

Budget management

Financial services

Media mix modeling

Incrementality testing

Google Ads

Microsoft Advertising

Meta

TikTok

YouTube

Forecasting

Unit economics

Hiring & mentoring

Agency management

CRO / landing page testing

Education

Bachelor’s degree

Tools

Google Ads

Microsoft Advertising

Meta

TikTok

YouTube

Job description

Hometap is seeking a Head of Demand Generation to own a large portion of the paid acquisition engine, reporting to the Chief Growth Officer. You will lead a small marketing team and manage a sizable annual media budget across paid search, paid social, and emerging channels, with accountability for volume, efficiency and lead quality.

You’ll optimize for down-funnel outcomes, build channel forecasts with Finance, and coach team members through performance readouts.