Head of Demand Gen & Growth

Hometap; Oregon; Hybrid; USD 220,000 - 240,000; Full time

Benefits offered by this job

Equity

Work-from-home stipend

Medical, dental, vision coverage

Job summary

Hometap is seeking a Head of Demand Generation to own and optimize a multi‑channel paid acquisition engine across search, social, and emerging channels. You will lead a small team, manage a substantial annual budget, and collaborate with Finance and Operations on planning and performance metrics.

You should bring 12+ years in performance or growth marketing with 5+ years leading teams, plus experience in financial services or fintech and a data-driven approach to incrementality and attribution.

Qualifications

• 12+ years of performance or growth marketing experience, including 5+ years leading teams.
• Experience managing an annual paid media budget of $15M or more.
• Experience in financial services, fintech, lending, insurance, or a regulated, considered-purchase category.
• Experience optimizing a multi-step conversion funnel with late-stage lead confirmation.
• Hands-on with media mix modeling and incrementality testing; move beyond last-click attribution.
• Strong forecasting, budget allocation, and unit economics skills.
• Experience hiring, developing, and mentoring high-performing teams.

Responsibilities

• Own a large portion of the paid acquisition engine across paid search, paid social, and emerging channels.
• Lead a small marketing team and manage a large annual media budget.
• Forecast, budget, and allocate spend; adjust as performance shifts.
• Collaborate with Finance and Operations on planning and KPI reporting.
• Present performance, insights, and recommendations to leadership.

Skills

Head of Demand Gen

Paid media leadership

Team leadership

Forecasting & budgeting

Multi-channel strategy

Data-driven decision making

Agency partnership

Conversion rate optimization

Financial services marketing

Hiring & mentoring

Education

Bachelor's degree

Tools

Google Ads

Microsoft Advertising

Meta Ads

TikTok Ads

YouTube Ads

Job description

Hometap is seeking a Head of Demand Generation to own and optimize a multi‑channel paid acquisition engine across search, social, and emerging channels. You will lead a small team, manage a substantial annual budget, and collaborate with Finance and Operations on planning and performance metrics.

You should bring 12+ years in performance or growth marketing with 5+ years leading teams, plus experience in financial services or fintech and a data-driven approach to incrementality and attribution.