Head of Demand Generation (Fully Remote)

Hometap; United States; Remote; USD 220,000 - 240,000; Full time

Benefits offered by this job

Generous PTO

Parental leave

Remote stipend

Job summary

Hometap is seeking a senior marketing leader to own our paid acquisition strategy across Google, Meta, TikTok, and emerging channels. You will optimize lead quality through incrementality testing and offline data, and lead a team while managing agency partners.

Ideal candidates have fintech experience and deep expertise in Google, Meta, and TikTok ads. This role offers a remote-friendly arrangement with strong equity and comprehensive benefits.

Qualifications

• 12+ years in performance marketing.
• 5+ years in leadership roles.
• Experience managing $15M+ budgets.

Responsibilities

• Own paid acquisition strategy across Google, Meta, TikTok, and emerging channels.
• Optimize full-funnel lead quality with incrementality testing and offline data.
• Lead, mentor, and grow the team while managing agency partners.

Skills

Performance marketing

Leadership

Budget management

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

• Own paid acquisition strategy across Google, Meta, TikTok, and emerging channels.
• Optimize full-funnel lead quality with incrementality testing and offline data.
• Lead, mentor, and grow the team while managing agency partners.

You:

• 12+ years performance marketing, 5+ leadership, $15M+ budgets.
• Fintech background preferred; deep Google, Meta, TikTok expertise.
• $220k-$240k plus bonus, equity, and medical/dental/vision.
• Generous PTO, parental leave, remote stipend.

Hometap

Hometap provides a home equity investment product that lets homeowners access equity without debt. Recognized by Boston Globe and Forbes as a great place to work, Hometap has a collaborative, passionate culture and offers meaningful equity and benefits.