Head of Demand Gen & Content Marketing

Whip Media Group; Santa Monica (CA); Presencial; USD 150 000 - 160 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

FSA plans

Referral bonuses

Monthly mobile reimbursement

Resumo da oferta

Whip Media is seeking a Director of Demand Generation & Content Marketing in Santa Monica, CA. You will own demand generation across priority segments and named accounts, building campaigns around actual workflows like partner data, mapping, and rights windows.

You’ll work closely with Sales, Product, and Marketing to turn interest into qualified pipeline and close deals. You should bring 5+ years in enterprise SaaS demand generation, strong writing and editing skills, and experience using

Qualificações

• 5+ years of B2B demand generation experience, preferably in enterprise SaaS.
• Proven track record of creating qualified pipeline and discussing spend, cadence, and ROI.
• Strong writing and editing skills; ability to craft buyer-focused content.
• Experience aligning Marketing, Sales, and Product to build account-based programs.
• Experience building campaigns around named accounts and real customer workflows.
• Familiarity with HubSpot or similar marketing automation platforms.

Responsabilidades

• Own demand generation for Helix across priority segments and accounts.
• Build campaigns around real operational problems in content operations and rights workflows.
• Map buying groups and tailor account plans to buyer problems.
• Collaborate with Sales to secure the right buyers and move from conversations to proposals and close.
• Create and edit content grounded in how media companies operate, including customer stories and explainers.
• Measure account engagement in HubSpot and optimize for pipeline progression.

Conhecimentos

Demand generation

Enterprise SaaS

B2B marketing

Content marketing

Analytics

HubSpot

Ferramentas

HubSpot

Descrição da oferta de emprego

Whip Media is seeking a Director of Demand Generation & Content Marketing in Santa Monica, CA. You will own demand generation across priority segments and named accounts, building campaigns around actual workflows like partner data, mapping, and rights windows.

You’ll work closely with Sales, Product, and Marketing to turn interest into qualified pipeline and close deals. You should bring 5+ years in enterprise SaaS demand generation, strong writing and editing skills, and experience using