Head of Enterprise Demand Gen & Content Marketing

Whip Media; Santa Monica (CA); Vor Ort; USD 150.000 - 160.000; Vollzeit

Benefits dieser Stelle

Parental leave

FSA plans

401K retirement plan

Remote office stipend

Referral bonuses

Flexible PTO

Zusammenfassung

Whip Media in Los Angeles is seeking a Director of Demand Generation & Content Marketing to drive Helix pipeline across enterprise accounts. The role sits at the intersection of Marketing, Sales, and Product, with a focus on complex rights, licensing, data, and revenue workflows.

You will build targeted campaigns, tailor account plans, and measure engagement in HubSpot, translating product detail into buyer language for faster evaluations and closer opportunities.

Qualifikationen

• 5+ years of B2B demand generation experience, ideally in enterprise SaaS, media technology, data, workflow software, or another complex solution sale.
• A track record of creating qualified pipeline. Be ready to discuss pipeline dollars, spend, conversion rates, sales cycle, what you personally did, and what did not work.
• Direct experience building demand programs, not only managing agencies or reviewing dashboards.
• Experience in an enterprise or complex solution sale where a relatively small number of carefully selected accounts can drive the outcome.
• Strong instincts about accounts and buying groups. You can distinguish a user, an influencer, a budget owner, and an executive sponsor.
• Strong writing and editing skills. You can produce useful copy yourself and recognize when something is vague, derivative, or unsupported.
• The ability to work with Product and turn a mapping workflow, data validation problem, or rights timeline into a clear buyer story without oversimplifying it.
• Strong analytical judgment. You use data to make decisions, understand the limits of attribution, and can explain the reasoning when measurement is imperfect.
• Comfort working directly in HubSpot or a comparable CRM and marketing automation environment. You can work in the data yourself.
• AI proficiency and sound judgment about where the tools help, where they introduce risk, and how to verify the output.
• Curiosity about media and entertainment economics and operations. You do not need to know every corner of rights and licensing on day one, but you should want to learn it.
• High ownership and low ego. You ask good questions, are candid about what is and is not working, and collaborate well across functions.

Aufgaben

• Own demand generation for Helix across priority segments, geographies, and named accounts. Work with Sales to decide where there is enough pain, buying capacity, and timing to justify concentrated effort.
• Build campaigns around the workflows Whip actually helps customers manage: partner files and mapping, rights windows and avails, onboarding, validation, auditability, and revenue reporting. Start with a specific operating problem, not a generic campaign theme.
• Map the buying group across content operations, licensing, finance, data, and technology. Understand who uses the workflow, who owns the problem, who controls budget, and who can sponsor change.
• Tailor the account plan to the problem. A studio evaluating rights and avails should not get the same message as a streamer dealing with partner data or a platform considering a migration to Helix.
• Work closely with Sales before and after the first meeting. Help secure the right buyer group, improve what happens after the meeting, and support movement from an initial conversation to a Helix workshop, scoped evaluation, proposal, and close.
• Help the market understand what Helix does today. Where an account still has an older view of Whip, use product proof, customer evidence, and relevant workflow examples to update that view.
• Create and edit content grounded in how media companies actually operate: customer stories, practical explainers, industry analysis, event content, and executive pieces relevant to rights, licensing, finance, and content operations.
• Turn product detail into buyer language without flattening it. Be able to connect mapping logic, validation breaks, timeline views, and audit trails to outcomes such as faster onboarding, fewer manual fixes, less engineering dependency, and more confidence in rights and revenue reporting.
• Build account plans around the industry calendar, including NAB, StreamTV, IBC, partner activity, and targeted digital programs. Define the accounts and buyers before the event, then build the follow up into the campaign rather than treating it as an afterthought.
• Own measurement in HubSpot. Track which accounts and buyers engaged, what became a substantive first meeting, what advanced to a workshop, evaluation, or proposal, and where conversion broke down.
• Use AI well for research, segmentation, personalization, and analysis. Check the work and do not let speed come at the expense of accuracy or specificity.
• Use outside specialists selectively where they add expertise or capacity, but keep the account logic, message, and performance ownership inside Whip. Stop or change work that is not moving buyers.

Kenntnisse

Demand generation

Pipeline development

Content marketing

Writing and editing

HubSpot / CRM

AI tooling judgment

Accounts-based marketing

Tools

HubSpot

Jobbeschreibung

Whip Media in Los Angeles is seeking a Director of Demand Generation & Content Marketing to drive Helix pipeline across enterprise accounts. The role sits at the intersection of Marketing, Sales, and Product, with a focus on complex rights, licensing, data, and revenue workflows.

You will build targeted campaigns, tailor account plans, and measure engagement in HubSpot, translating product detail into buyer language for faster evaluations and closer opportunities.