Growth Marketing Lead: Digital Acquisition & Pipeline

Whip Around; Northern (KY); Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Unlimited PTO

Subsidized Healthcare

retirement matching

Family Friendly

Growth & Development

Job summary

Whip Around is seeking a Senior Manager, Growth Marketing to own and optimize the digital engine turning prospects into qualified pipeline and customers. You will lead the lifecycle from acquisition to conversion, using data to identify opportunities for growth and improvement across funnel, attribution, and buyer journey.

You will manage paid programs (Google Ads, LinkedIn), SEO collaboration, marketing automation (Pardot, HubSpot, Salesforce), and collaborate with Sales, Customer Success,

Qualifications

• 10+ years in growth/demand gen or related B2B marketing
• Experience owning full acquisition and conversion funnel with pipeline impact
• Strong experience in B2B SaaS, esp. fleet/transport/logistics/related tech
• Deep knowledge of paid acquisition, SEO, lifecycle marketing, and attribution
• Expertise with Pardot, HubSpot, and Salesforce campaign management and reporting
• Advanced Salesforce reporting and dashboards to analyse funnel performance
• Hands-on experience with Google Ads and LinkedIn ads: setup, testing, optimization
• Strong understanding of MQL-to-SQL, CAC, and channel ROI
• Experience managing external agencies and vendors with clear KPIs
• Ability to translate data into actionable marketing decisions

Responsibilities

• Own digital prospect lifecycle and optimize from acquisition to conversion
• Lead strategy, execution, and optimization of digital acquisition programs
• Improve lifecycle programs and re-engage non-buyers to drive pipeline
• Launch and optimize Google Ads and LinkedIn campaigns and landing pages
• Own website conversion strategy and optimize journeys, CTAs, and forms
• Coordinate SEO priorities with content and technical initiatives
• Build attribution dashboards and Salesforce reports for pipeline impact
• Collaborate with Sales, Customer Success, Product Marketing and external partners
• Manage agencies with clear objectives, SLAs and ROI expectations
• Translate performance data into actionable recommendations for leadership

Skills

Growth marketing

Digital marketing

B2B SaaS

Funnel optimization

Pardot

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Analytics

Tools

Salesforce

Pardot

HubSpot

Google Ads

LinkedIn Campaign Manager

Job description

Whip Around is seeking a Senior Manager, Growth Marketing to own and optimize the digital engine turning prospects into qualified pipeline and customers. You will lead the lifecycle from acquisition to conversion, using data to identify opportunities for growth and improvement across funnel, attribution, and buyer journey.

You will manage paid programs (Google Ads, LinkedIn), SEO collaboration, marketing automation (Pardot, HubSpot, Salesforce), and collaborate with Sales, Customer Success,