Director of Insights & Analytics — Data-Driven Strategy Leader

Highwire; Michigan; Hybrid; USD 110,000 - 135,000; Full time

Benefits offered by this job

Hybrid work model

401(k) matching

Medical, dental, vision coverage

Paid time off

Job summary

Highwire seeks a Director of Insights & Analytics to transform research, measurement, and analytics into actionable client insights that demonstrate business impact. You will partner with cross-functional teams across B2B technology, financial services, healthcare, and professional services to deliver strategic recommendations and strengthen campaign performance.

You will lead development of measurement frameworks, build dashboards, and present insights to senior client leaders, while mentoring

Qualifications

• Bachelor’s degree or equivalent professional experience in analytics, insights, research, measurement, or a related field.
• 7+ years of experience in measurement, analytics, research, or insights roles, within a communications, PR, or marketing agency environment.
• Experience in B2B communications across technology, cybersecurity, healthcare, financial services, or professional services sectors preferred.

Responsibilities

• Lead the development and execution of measurement and insights strategies across client programs, ensuring alignment with business objectives.
• Analyze and interpret data across earned media, social media, web analytics, and other platforms to identify trends, opportunities, and actionable recommendations.
• Conduct secondary research and synthesize findings into clear insights, strategic recommendations, and compelling client narratives.
• Partner with account strategic communications, creative, social, content, and digital teams to integrate insights into campaign strategy and execution.
• Build and maintain agency measurement frameworks, methodologies, and proprietary datasets.
• Develop reports, dashboards, and presentations that communicate performance metrics, KPIs, ROI, and campaign impact.
• Serve as a client-facing insights expert, translating complex methodologies and findings into accessible recommendations.
• Stay current on emerging analytics, measurement, research, and AI-driven methodologies to enhance agency capabilities.
• Support internal data literacy through training, knowledge sharing, and best practice development.
• Mentor junior team members as the insights function grows.

Skills

Analytical thinking

Data analysis

Measurement

Secondary research

Client-facing

Excel

PowerPoint

Education

Bachelor's degree or equivalent

Tools

Excel

PowerPoint

Dashboards

Job description

Highwire seeks a Director of Insights & Analytics to transform research, measurement, and analytics into actionable client insights that demonstrate business impact. You will partner with cross-functional teams across B2B technology, financial services, healthcare, and professional services to deliver strategic recommendations and strengthen campaign performance.

You will lead development of measurement frameworks, build dashboards, and present insights to senior client leaders, while mentoring